By on September 17, 2010

When Chrysler Group CEO Sergio Marchionne unveiled the 2012 Dodge Viper to dealers at this week’s Florida dealer meeting, he introduced it with the following words [via Automotive News [sub]]

We had been debating this particular nameplate for a long time, and every time I just could not get there. And then one morning the product committee went into the dome and saw it, and we all knew we were in front of something magic, unique. It took less than five minutes for the committee to fund the initiative. Not a negative comment, not a remark, not a single question. And so I leave you with this. The 17th car in the lineup, in select dealers in 2012.

Based on Marchionne’s words as well as dealer reports that the concept “resembled the Alfa 8C Competizione, we’d like to believe that the 2012 Dodge Viper will look something like the recent Zagato Alfa Romeo TZ3 Corsa concept (above). In reality, however, it will probably more closely resemble the image after the jump.

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15 Comments on “2012 Dodge Viper: Ideal Versus Reality...”

  • avatar

    That’s right, FIAT-Chrysler are going to badge engineer their limited-run $241,000 supercar from two years ago and sell it as a Dodge.
    Seriously think this through for a second. Reports said it “resembled” the 8c, but is that really likely to mean it’s a badge-job of the 8c? If it is though that’d be a hell of a halo car for Dodge…

  • avatar

    Even if they only make it for two years at zero profit (corporate level) like the Ford GT, there’s really no way Chrysler can screw this one up. That’s gotta be a great Halo car.
    And Chrysler dealers deserve something after years of pushing the Avenger/Caliber/Nitro/etc…

    • 0 avatar

      I’d love to believe this, but it’s a stretch.  I’d also wonder what pricing on the new Viper 8c.  More believable would be that it takes a few styling cues from the 8C without it being a complete ripoff and then downgrading the interior to Dodge levels and charging 100k for it.
      Which would be a shame.  Now about the 159 wagon….

  • avatar

    I LOL’d.
    Actually, I was kind of hoping it was going to be a picture of a Cozy Coupe.

  • avatar

    The Viper’s never been a problem– it’s an old-school representation of Dodge brand values.
    When I was a kid, EVERYONE drooled over the Viper. It was absolutely magical. TEN CYLINDERS?!?! ZOMG IT HAS TO BE 2.5X FASTER THAN MOM’S NEON!!!

    • 0 avatar

      I remember being 8 or 9 or so, and having a fierce argument with my two older cousins (who seemed like adults at the time, but were around 12 or 13…) about vehicle speed. They asserted forcefully that if you hooked two cars together, they could go twice as fast as one car. I might’ve been eight, but I knew damn well that was a load of crap; unfortunately my debate skills were honed vs. adults rather than children, so despite all the logic I could bring to bear, I was unable to sway them.
      Disturbingly, this was several years before the Viper’s debut, so I’ll never know what my opinion of it would have been were I still but a lad during its heyday.

  • avatar

    Hope the Italians are more open to things like the ME-412 than the Germans were.

  • avatar

    Back end of the concept is a direct copy of the Bristol Fighter!

  • avatar
    the duke

    In an odd twist, that top pic of the Alfa Concept looks very similar to the Bristol Fighter…which uses a Viper engine.

  • avatar

    I dont care too much for the back end on the TZ3 but the front end would look sweet designed for a Viper.  The problem with the old Viper was how they sacrificed interior and chassis quality for the huge engine (not that I dont like the V10).  If this 8C platform can fix those problems it will be a formidable opponent to the Corvette but it will turn off some Viper purist.

  • avatar

    I gotta think that it will simply be a refresh of the existing car if they are going to keep the costs in line (and therefore the price point similar to the current car) and get it done in time to be ready for 2012.

  • avatar

    Considering the state that Chrysler is in, what the hell are they doing focusing money/engineers on a low-production, potentially zero-profit mobile like the Viper?  The Viper always had a rather timeless look to it and people love it for what it is.
    I liken this to when I’m supposed to be studying for a test and instead I find myself killing an hour watching videos on youtube, or hell…scouring comments on ttac!  Sure, I’ll probably learn something while I’m here, but I’m relatively certain it won’t benefit my over-all goal of passing my test!

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