Trade War Watch 15: Thai Tires Trump Chinese

Bertel Schmitt
by Bertel Schmitt

After President Obama paid his outstanding union dues and slapped a 35 percent punitive tariff on Chinese car and light truck tires exported to the USA, we predicted two outcomes:

1.) It will start a trade war, and China will drag the U.S.A. in front of the WTO. Sure did. The WTO accepted China’s complaint, and the t rade war turned into a major conflagration.


2.) We said that not a single new job will be created in the U.S.A., and “what the boneheaded decision does is simply shift tire production from China to other low cost producing countries.” Sure does.

The Nikkei [sub] reports that Thailand is becoming the country of choice for low cost tire production. Not a single job moved back to the U.S.A. Jobs simply move from China south to the Land of Smiles.

According to the Nikkei, Bridgestone, Sumitomo and Yokohama Rubber “are rapidly expanding their Thai factories for passenger car tires, defining the Southeast Asian nation as their key export base.” All three are ratcheting up their Thai production as if there’s no tomorrow.

Bridgestone’s Thai facility will become the group’s second-largest passenger car tire factory in the world. In the job department, Bridgestone has shut down plants in Australia and New Zealand. Sumitomo Rubber is expanding their plant in Thailand’s Rayong Province, with the aim of making the Thai factory one of the largest in the world. Yokohama Rubber plans to raise its annual production capacity in Thailand by 50 percent. Goodyear, Michelin and other have tire plants in Thailand. Others will follow.

The financial crisis had caused global tire demand to plunge. Now, driven by red hot car sales in China and Southeast Asia, companies can’t make tires fast enough. As far as WTO rules go, there is no special safeguard clause between the U.S.A. and Thailand.

Actually, tires imported from Thailand to the U.S.A. used to be duty free. The U.S. government said “ooops” and dropped the duty free status on July 1. (While they were at it, the duty free status of wood flooring from Brazil, and gold rope necklaces from India was also eliminated, what’s fair is fair.) The new Thai tire tariff? The 4 percent harmonized tariff allowed by the WTO. The same tariff the U.S.A. had charged on Chinese tires before the additional 35 percent were slapped on.

So where did this get us? Instead of cheap tires from China, we now get cheap tires from that epitome of political and financial stability, called Thailand.

If you associate Thailand with other uses of rubbers, it’s time to rearrange your associations. Not what you think, silly. Burning tires is a Thai tradition when battling the police – we recycle!

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Probert Probert on Jul 22, 2010

    I'm not quite clear on the point of this article. Is it: that you don't like Obama You wanted more cheap chinese tires to complete your cheap tire collection don't like tariffs Don't like wto don't like Taiwan and prefer the name "Formosa" Super subtle comment on currency manipulation Careful dipping of the toes into advocacy of worldwide livable wage policy one from column "A" and 1 from column "B"

  • It's a celebration of the fact that we could see the outcome of this little spat from a mile away... or a year away. And a celebration of the stupidity of country-specific tariffs in creating local jobs. Too much tax from China? There's a whole lot of Indo-china out there... The only way tariffs would create local jobs is if they were applied punitively to imports from all countries. Because the entire third world has lower wages than the US.

  • SCE to AUX Over the last 15 years and half a dozen vehicles, my Hyundais and Kias have been pretty cheap to maintain and insure - gas, hybrid, and electric.I hate buying tires - whose cost goes by diameter - and I'm dreading the purchase of new 19s for the Santa Fe.I also have an 08 Rabbit in my fleet, which is not cheap to fix.But I do my own wrenching, so that's the biggest factor.
  • MaintenanceCosts '19 Chevy Bolt: Next to nothing. A 12v battery and a couple cabin air filters. $400 over five years.'16 Highlander Hybrid, bought in 2019: A new set of brakes at all four corners, a new PCV valve, several oil changes, and two new 12v batteries (to be fair, the second one wasn't the car's fault - I had the misfortune of leaving it for a month with both third-row interior lights stealthily turned on by my kid). Total costs around $2500 over five years. Coming due: tires.'11 BMW 335i, bought in late 2022: A new HID low beam bulb (requiring removal of the front fascia, which I paid to have done), a new set of spark plugs, replacements for several flaking soft-touch parts, and two oil changes. Total costs around $1600 over a year and a half. Coming due: front main seal (slow leak).'95 Acura Legend, bought in 2015: Almost complete steering and suspension overhauls, timing belt and water pump, new rear brakes, new wheels and tires, new radiator, new coolant hoses throughout, new valve cover gaskets, new PS hoses, new EGR valve assembly, new power antenna, professional paint correction, and quite a few oil changes. Total costs around $12k over nine years. Coming due: timing belt (again), front diff seal.
  • SCE to AUX Given this choice - I'd take the Honda Civic Sport Hatchback (CVT). I 'built' mine for $28777.To my eye, the Civic beats the Corolla on looks these days.But for the same money, I can get an Elantra N-Line with 7-speed DCT, 201 HP, and good fuel economy, so I'd rather go for that.
  • Dr.Nick The cars seem really expensive with tight back seats and Cadillac was on the list of the highest price gouging dealers coming out of COVID. I don’t understand the combination, shouldn’t they be offering deals if they are not selling?
  • Dr.Nick Too bad the Turbo XT isn’t coming. The Outback Turbo is not bad at all, would be a lot of fun in the shorter Forester.
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