Capsule Review: 1994 Explorer and the Not So Naughty Nurse

Jack Baruth
by Jack Baruth

The 1995 Explorer gave me a real taste of what it must be like to be an “order-taker” at a Honda or Toyota dealership. Customers drove up, took whatever we had on the lot, and paid sticker without complaining. We were perennially short on inventory, which of course didn’t keep my flamboyant General Manager from reserving one for his personal use.

Glenn, the GM in question, liked to have things just so. Once every two or three months, he ordered a white Explorer XLT 945A with a few extra options. As soon as his new one showed up, we had to sell his old one. It was a system that worked very well; since Glenn’s demo was the only Explorer on which we offered any real discount, it was a quick sale.

Several Explorers back, Glenn’s personal whip had been involved in a mild fender-bender and had been shuttled off to the body shop. It was placed on the back burner because it was an “in-house” deal, but when it returned, we all marveled at how perfectly it had been repaired. It looked like a brand-new 1994 Explorer.

Which it was.

And it returned to us in January of 1995, in the middle of a monster snowstorm.

Did I mention it was two-wheel-drive?

Droopy, our dealership principal, was angry. He was the proud owner of a $29,200 1994 Explorer XLT RWD in the middle of the 1995 winter. The ’95 Explorer was incomparably superior to the ’94. It had independent front suspension, a completely revamped interior, more room, a better stereo, NVH refinements, you name it. It was also totally restyled and made the old one look like a brick.

We didn’t have a single RWD 1995 model on the lot, because two-wheel-drive SUVs are lot filler during a tough Ohio winter. Glenn’s demo was a triple threat: last year’s model, tricky in the snow, and it had crash damage which would have to be reported to the lucky new owner. The law’s quite clear on that. In the early Eighties, BMW was infamous for delivering damaged cars to dealers. Those dealers would then silently repair the cars at the lowest possible cost. Cue the early rust, the indignant yuppies, the class-action suit.

At first, we thought the truck might move at invoice price, so we advertised it at $25,999. No takers. Every week the price dropped. Droopy finally made us put it in the showroom with “$21,999” on the windshield. Seven grand discount. And it still didn’t sell. Buyers would come in, see the price, and get interested. Then they’d find out it was RWD, and that they couldn’t lease it, and they would drive away in a new ’95 instead.

On a do-nothing Friday afternoon, a blond woman in her late thirties pulled in behind the wheel of a Tempo. She was my “up”. Naturally, she wanted an Explorer. She still owed money on her Tempo; Tim the used-car guy quoted it at $2500 below her payoff. It occurred to me that we could bury the negative equity in Glenn’s ’94.

Of course, she wanted to drive it, and I had to go along. I’d learned to be fearful of winter test drives with women, particularly in RWD trucks. No need to worry this time. Karen, the customer, handled the Explorer like a Finnish rally driver. I was honestly impressed, and she was perfectly comfortable with the truck.

If shopping for cars is like dating, the credit application is like getting naked for the first time. There’s a little frisson on both sides of the table… and when Karen got naked for me, we had some problems. She had recently divorced her doctor husband and was working part-time as a nurse. $35K annual income, $18K of support payments from the hubby, two kids, big house. This was going to be a problem.

While our unsuspecting customer played with her hair and read brochures at my desk, the F&I guy, Glenn, and I put our heads together and started calling banks. Nobody wanted to touch this. Finally, our guy at Ford Motor Credit laid down the law: They would finance the truck over 60 months and bury the negative equity… with $10,000 down. This was equivalent to saying “F off,” since divorced women with low income rarely have a spare $10K just lying around.

The three of us sat there shellshocked. We were going to have this 1994 Explorer until we all lost our jobs, which had to be an imminent occurrence. It’s hard to put across just how antiquated the ’94 looked in the showroom. The interior was straight out of the 1984 Ranger; shiny, hard-edged. It had the old single-DIN Ford radio when everything else in the showroom had a double-DIN. Worst of all, it didn’t have a freaking driver-side airbag, so it had the old-style Ford truck steering wheel. Just looking at that was enough to make customers think twice.

“Get out there,” Glenn said, “and ask that bitch for ten grand.” I walked back to my desk with the shuffling gait of the condemned man. Karen looked up, and that was when I realized that I wanted to see her naked in the non-financial sense, too. She was good-looking, a bit zaftig for my twenty-three-year-old taste, but as I sat down I knew that I would now have the extra annoyance of delivering bad news to somebody to whom I was rather attracted. I prepared to deliver my usual line, which was “We’ve got some good news.”

“Karen, we have some… bad news, I guess. You know, we have, ah, some negative equity here, and with, ah, the cost of the Explorer, um, well, it turns out the banks would want, like, um, ah, something in the neighborhood of the, um, ten thousand dollar range to, you know, make this happen…”

“Did you say TEN THOUSAND DOLLARS?”

“Um, well, yes, the approximate range of the down payment, which…”

“Okay.” What did she just say?

“What did you just say?”

“Will you take a check?”

“Um, hold on…” She had the money! The court had actually given her a little more than that upon the successful completion of her divorce. Make it a lot more. She stroked the check out of her personal account and the bank verified that, yes, she could cover that one and plenty more just like it. Ten minutes later I was moving the approximately two hundred pounds of shopping bags, clothing, and random items from her Tempo to her new Explorer. On the way out, she reached up, hugged me close, and kissed me on my cheek.

“I’m so happy,” she whispered hotly into my ear. Me too, Karen. Me, too.

Jack Baruth
Jack Baruth

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  • Andy D Andy D on Jul 24, 2010

    I dunno why any people would get upset over a name being stolen. I dint get mad when the Hudson Wasp came out.

  • DangerousDave DangerousDave on Jul 25, 2010

    My dad sold Fords when I was a kid and came home with a story of an old dishevelled guy coming in and looking at the new cars on the lot. He said the other salesmen magically disappeared so he was "up" by default. He thought he had a snowball's chance in hell making a deal, but the guy picked out a car. Of course the big question was "hows this guy gonna pay for it?" The answer, "let me get my bag out of the car". He went to his car and got a paper bag out of the glove box that contained what my Dad described as a wad of $100 bills that would choke a horse. Proof you can't judge a book by its cover.

  • Jkross22 Their bet to just buy an existing platform from GM rather than build it from the ground up seems like a smart move. Building an infrastructure for EVs at this point doesn't seem like a wise choice. Perhaps they'll slow walk the development hoping that the tides change over the next 5 years. They'll probably need a longer time horizon than that.
  • Lou_BC Hard pass
  • TheEndlessEnigma These cars were bought and hooned. This is a bomb waiting to go off in an owner's driveway.
  • Kwik_Shift_Pro4X Thankfully I don't have to deal with GDI issues in my Frontier. These cleaners should do well for me if I win.
  • Theflyersfan Serious answer time...Honda used to stand for excellence in auto engineering. Their first main claim to fame was the CVCC (we don't need a catalytic converter!) engine and it sent from there. Their suspensions, their VTEC engines, slick manual transmissions, even a stowing minivan seat, all theirs. But I think they've been coasting a bit lately. Yes, the Civic Type-R has a powerful small engine, but the Honda of old would have found a way to get more revs out of it and make it feel like an i-VTEC engine of old instead of any old turbo engine that can be found in a multitude of performance small cars. Their 1.5L turbo-4...well...have they ever figured out the oil dilution problems? Very un-Honda-like. Paint issues that still linger. Cheaper feeling interior trim. All things that fly in the face of what Honda once was. The only thing that they seem to have kept have been the sales staff that treat you with utter contempt for daring to walk into their inner sanctum and wanting a deal on something that isn't a bare-bones CR-V. So Honda, beat the rest of your Japanese and Korean rivals, and plug-in hybridize everything. If you want a relatively (in an engineering way) easy way to get ahead of the curve, raise the CAFE score, and have a major point to advertise, and be able to sell to those who can't plug in easily, sell them on something that will get, for example, 35% better mileage, plug in when you get a chance, and drives like a Honda. Bring back some of the engineering skills that Honda once stood for. And then start introducing a portfolio of EVs once people are more comfortable with the idea of plugging in. People seeing that they can easily use an EV for their daily errands with the gas engine never starting will eventually sell them on a future EV because that range anxiety will be lessened. The all EV leap is still a bridge too far, especially as recent sales numbers have shown. Baby steps. That's how you win people over.
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