Supreme Court Delights Piech And Porsche

Bertel Schmitt
by Bertel Schmitt

The NRA, the Pope, Porsche and Piech, all eyes were on the Supreme Court for the last few days: Gun owners watched the Chicago case (right to arm bears upheld.) Accountants and CPAs monitored the treatment of their favorite boondoggle, a.k.a. Sarbanes-Oxley (upheld.) Rome said “oh my God” when they heard that a lawsuit that accuses the Vatican of conspiring with U.S. church officials to cover up sex abuse could proceed. Meanwhile, Germany’s attention, from Zuffenhausen to Wolfsburg, was fixated on Morrison v. National Australia Bank, No. 08-1191. The Supreme Court seriously frustrated attemps by overseas investors who want to drag non-American companies into American courts. Champagne corks popped at Volkswagen and Porsche. The Guardian: “America’s supreme court has told prospective European claimants to take their claims back to Europe.” So what does that have to do with Porsche?

For all practical intents and purposes, the Anschluss of Porsche with Volkswagen has already been consummated. Volkswagen is putting its boys into Porsche. Piech is already leaking his supposedly most secret product plans. Volkswagen is moving at light speed with people and products, but they are dragging their heels when it comes to finishing the “Integrierter Automobilkonzern” – the final, formal, official subjugation of Porsche. Maybe next year. Maybe later. And why’s that?

Damn lawyers. A group of hedge funds brought suit against Porsche. If they win, it could cost Porsche up to €9b. According to a prospectus for a money raise by Volkswagen, a win in U.S. courts “could even lead to the insolvency of Porsche Automobil Holding SE.” You don’t want to own something that might be liable for more than 10 billion dollars.

With the Supreme Court decision that reversed 40 year old case law, the plaintiffs “will have a much harder time to pursue their case in the U.S.A.,” says Das Manager Managzin. The case of Hedgies v. Porsche rests on the same paragraphs and case law that was just annihilated by the High Court.

Says the magazine: “The plaintiffs could now base their case on state law instead of federal law. If that doesn’t work out, they would have to bring their case to a German court. The legal hurdles are much higher in Germany than in the U.S.A.” Not only that. The awards are much, much lower in Germany. Bringing a civil suit is risky in Germany: Loser pays all court and legal costs. The higher the damages claimed, the higher the costs. Let’s put it this way: You don’t want to sue Porsche in Stuttgart unless you have a watertight case. And even then, the judge will most likely wag his finger at you and recommend that you settle.

Manager Magazin’s bottom line: “Piech & Co breathe a sigh of relief.” The U.S. Supreme Court did its share for the advancement of an “Integrierter Automobilkonzern.”

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Ott Ott on Jun 29, 2010

    "Gun owners watched the Chicago case (right to arm bears upheld.)" -Oh, Great. Now I gotta watch out for armed bears.

    • Geeber Geeber on Jun 29, 2010

      Yogi and Boo Boo won't have to beg for a snack from the pick-a-nick basket anymore. They'll just whip out the .357 Magnum and tell the tourists to hand it over. And if that pesky Ranger Smith gives them any trouble about it...

  • Herb Herb on Jun 29, 2010

    Poor hedge funds. Such a pity.

  • W Conrad I'm not afraid of them, but they aren't needed for everyone or everywhere. Long haul and highway driving sure, but in the city, nope.
  • Jalop1991 In a manner similar to PHEV being the correct answer, I declare RPVs to be the correct answer here.We're doing it with certain aircraft; why not with cars on the ground, using hardware and tools like Telsa's "FSD" or GM's "SuperCruise" as the base?Take the local Uber driver out of the car, and put him in a professional centralized environment from where he drives me around. The system and the individual car can have awareness as well as gates, but he's responsible for the driving.Put the tech into my car, and let me buy it as needed. I need someone else to drive me home; hit the button and voila, I've hired a driver for the moment. I don't want to drive 11 hours to my vacation spot; hire the remote pilot for that. When I get there, I have my car and he's still at his normal location, piloting cars for other people.The system would allow for driver rest period, like what's required for truckers, so I might end up with multiple people driving me to the coast. I don't care. And they don't have to be physically with me, therefore they can be way cheaper.Charge taxi-type per-mile rates. For long drives, offer per-trip rates. Offer subscriptions, including miles/hours. Whatever.(And for grins, dress the remote pilots all as Johnnie.)Start this out with big rigs. Take the trucker away from the long haul driving, and let him be there for emergencies and the short haul parts of the trip.And in a manner similar to PHEVs being discredited, I fully expect to be razzed for this brilliant idea (not unlike how Alan Kay wasn't recognized until many many years later for his Dynabook vision).
  • B-BodyBuick84 Not afraid of AV's as I highly doubt they will ever be %100 viable for our roads. Stop-and-go downtown city or rush hour highway traffic? I can see that, but otherwise there's simply too many variables. Bad weather conditions, faded road lines or markings, reflective surfaces with glare, etc. There's also the issue of cultural norms. About a decade ago there was actually an online test called 'The Morality Machine' one could do online where you were in control of an AV and choose what action to take when a crash was inevitable. I think something like 2.5 million people across the world participated? For example, do you hit and most likely kill the elderly couple strolling across the crosswalk or crash the vehicle into a cement barrier and almost certainly cause the death of the vehicle occupants? What if it's a parent and child? In N. America 98% of people choose to hit the elderly couple and save themselves while in Asia, the exact opposite happened where 98% choose to hit the parent and child. Why? Cultural differences. Asia puts a lot of emphasis on respecting their elderly while N. America has a culture of 'save/ protect the children'. Are these AV's going to respect that culture? Is a VW Jetta or Buick Envision AV going to have different programming depending on whether it's sold in Canada or Taiwan? how's that going to effect legislation and legal battles when a crash inevitibly does happen? These are the true barriers to mass AV adoption, and in the 10 years since that test came out, there has been zero answers or progress on this matter. So no, I'm not afraid of AV's simply because with the exception of a few specific situations, most avenues are going to prove to be a dead-end for automakers.
  • Mike Bradley Autonomous cars were developed in Silicon Valley. For new products there, the standard business plan is to put a barely-functioning product on the market right away and wait for the early-adopter customers to find the flaws. That's exactly what's happened. Detroit's plan is pretty much the opposite, but Detroit isn't developing this product. That's why dealers, for instance, haven't been trained in the cars.
  • Dartman https://apnews.com/article/artificial-intelligence-fighter-jets-air-force-6a1100c96a73ca9b7f41cbd6a2753fdaAutonomous/Ai is here now. The question is implementation and acceptance.
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