Buick Going Global?
After North America and China, we have other markets in our sights. Buick has no plans for Europe at this moment, but that could change.
GM’s Jim Federico spills possible plans for a Buick expansion to Auto Motor und Sport.
The German mag notes that this would likely benefit Opel, as Buick-badged Opel products could give GM’s European division access to previously unreachable markets.On the other hand, this is also just one more sign that Opel, long jealous of its independence within GM, is being squeezed out in favor of the global aspirations of American brands. Chevy is already encroaching on Opel in Europe, and a globalization of Buick could see the German brand disappear. “Typical Americans,” scoffs one AMundS commenter. “They’d be better off making the original a global brand… they have the ‘Made In Germany’ label in their company and don’t use it. No wonder they went bankrupt.” Don’t worry German friends… GM may just be even less brand savvy with Opel products than you think.