Volvo S60 Priced Starting At $37,700

Edward Niedermeyer
by Edward Niedermeyer
volvo s60 priced starting at 37 700

We’ve already laid into Saab’s new 9-5 for launching with with only the 300hp, AWD “Aero” trim level, for which the former GM division wants a base price of about $50k. That asking price just became a little more ridiculous as Volvo has announced base pricing for its new S60 sedan at $37,700. And guess what? That’s for the 300 hp, AWD “T6” version as well, which is also the only trim level available at launch. Volvo 1, Saab 0. UPDATE: OK, OK, we admit that Volvo’s “win” here is minimal. A lower base price does potentially bring in more buyers, but on an apples-to-apples basis, the two Swedes are pretty much a wash, price-wise. Which still leaves plenty of room for debate… and inevitable references in each others reviews. Besides, both models will offer cheaper versions over time. Does this make us think Saab’s $50k fan tax is any less ridiculous? Not a bit. But then, only time and test drives will truly tell if Saab’s gamble has paid off.

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9 of 31 comments
  • Rjones Rjones on May 11, 2010

    Too bad Volvo doesn't offer a V70 T6. If they did, it would probably go for ridiculous $ anyway. Here in Canada, a V70 starts at $42,495 and that doesn't include leather or a sunroof. Insane. I'll be buying my Volvos used for quite a while.

  • SherbornSean SherbornSean on May 11, 2010

    At $30K, it's an interesting car. But starting at $38 and going up to $50 is crazy.

  • Dr Strangelove Dr Strangelove on May 11, 2010

    They have to recover their costs. If the price means few sales in the U.S., too bad, but selling more at a loss would be worse. The U.S. dollar isn't what it used to be, so get used to higher prices, or decontenting, for imports.

    • See 3 previous
    • Dr Strangelove Dr Strangelove on May 12, 2010

      Sweden doesn't use the Euro - they have their own currency (Swedish Krona).

  • John R John R on May 12, 2010

    I'm struggling to know why I shouldn't buy a G37S instead of this. Better looking, dynamically superior; well equipped for what Volvo is asking for the basic S60.

    • Moedaman Moedaman on May 12, 2010

      There is no reason not to buy a G37S. A better car at a better price. Neither one of these brands are what I would consider premium. They're both now living off their good reputations (one that IMO, Saab never deserved).