Volvo S60 Priced Starting At $37,700
We’ve already laid into Saab’s new 9-5 for launching with with only the 300hp, AWD “Aero” trim level, for which the former GM division wants a base price of about $50k. That asking price just became a little more ridiculous as Volvo has announced base pricing for its new S60 sedan at $37,700. And guess what? That’s for the 300 hp, AWD “T6” version as well, which is also the only trim level available at launch. Volvo 1, Saab 0. UPDATE: OK, OK, we admit that Volvo’s “win” here is minimal. A lower base price does potentially bring in more buyers, but on an apples-to-apples basis, the two Swedes are pretty much a wash, price-wise. Which still leaves plenty of room for debate… and inevitable references in each others reviews. Besides, both models will offer cheaper versions over time. Does this make us think Saab’s $50k fan tax is any less ridiculous? Not a bit. But then, only time and test drives will truly tell if Saab’s gamble has paid off.
Too bad Volvo doesn't offer a V70 T6. If they did, it would probably go for ridiculous $ anyway. Here in Canada, a V70 starts at $42,495 and that doesn't include leather or a sunroof. Insane. I'll be buying my Volvos used for quite a while.
At $30K, it's an interesting car. But starting at $38 and going up to $50 is crazy.
They have to recover their costs. If the price means few sales in the U.S., too bad, but selling more at a loss would be worse. The U.S. dollar isn't what it used to be, so get used to higher prices, or decontenting, for imports.
I'm struggling to know why I shouldn't buy a G37S instead of this. Better looking, dynamically superior; well equipped for what Volvo is asking for the basic S60.