Be Careful Of What You Wish For: That Electric Car Could Take Your Job Away

Bertel Schmitt
by Bertel Schmitt

Throughout the bailout bonanza, we were told that the car industry means million of jobs. True enough, before the money was doled out, we learned that auto-related industries employ 3.1 million people around the country. Now, the government is paying big bucks for electric car development. From Tesla all the way to Nissan, the industry is getting $ 25 billions of DOE loans, conditional on the development of advanced vehicle technologies. Which usually means electric cars. What’s wrong with that picture? If successful, it could cost a big chunk of those 3.1 million jobs.

According to The Nikkei [sub] electric vehicles require around one-third of the parts used in conventional automobiles. Let’s take bearings. “If electric vehicles become popular, our business would face head winds,” says Naoki Mitsue, Chief of Japanese bearing maker NSK. An ICE powered car uses between 120 and 150 bearings. An electric car is happy with half of that.

That tricky 7 speed DSG twin clutch transmission could be replaced with something of washer/dryer complexity. Compare an electric motor with a car engine and its myriad of moving high precision parts, driven by thousands of controlled explosions per minute, and you’ll agree that an electric car is a model of simplicity. It’s also a job eater.

Fewer parts, less work. As the car gets simpler, there is less to repair and replace: Mr: Goodwrench could face the fate of the Maytag Man.

If that battery wouldn’t be so obscenely expensive (and with the help of the DOE, they are supposedly working on that), the electric car would cost much less than a conventional one. Once it does, less jobs in banking. Repo men will line up for unemployment benefits. You think it’s a joke?

Japanese parts manufacturers “face the grim prospect that some of their products will become obsolete in the era of electric vehicles,” writes the Nikkei, and reports that “autoparts makers have begun searching for new business models to make up for the inevitable sales declines.” Of course, they plan to make electric parts. But at the end of the day, there is no denying that one third of the parts means one third (or less) of the work.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Sfenders Sfenders on May 30, 2010

    With governments around the world already subsidizing the hell out of electric cars, they may as well chip in to solve this problem as well. It's not difficult: They can hire half the newly-unemployed auto workers to dig ditches, and the other half to fill them in again. It's shovel-ready!

  • Mythicalprogrammer Mythicalprogrammer on May 31, 2010

    The adoption rate for these EV will be slow and probably gradual that the unemployment problems isn't going to be bad. It's just a shifting in the industry like any other disruptive technologies (such as the internet). It'll just shift people's field and stuff and create more jobs anyway. The synergy with EV and batteries advancement would help in other area such as smart phone lasting longer than a day or two and would enable more jobs. The benefits will out weigh the con. It's silly to stay with old technologies and not advance or try new things. EV is going to be the future it just depend on when. Oil is a limited resource. We can't just buy cheap crap made in China while expecting them to not rise in oil consumption. It's like passing Medicare Plan D, having two wars, while passing the largest tax cut ever. Best plan ever.

  • MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
  • MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
  • 28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
  • MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
  • 3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.
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