Quote Of The Day: Alternate Reality Edition
We no longer have the dubious honor of leading this category. We’ve been down that road before, and we know it’s a dead end.We didn’t listen to GM’s monthly sales call today, but it we had, we would have been even more likely to screw up the headline for Edmund’s incentive report [ed: for which we deeply apologize]. The cognitive dissonance between Susan Docherty’s triumphalist quote and Edmunds’ harsh version of reality left even Automotive News [sub] scratching its head. “GM says it avoided spiff frenzy — but Edmunds numbers beg to differ,” runs the shit-starting headline. Docherty claims that GM pays a mere $2,800 in incentives per vehicle, far short of Edmunds’ chart-topping $3,519 “true cost.” So what gives? Well, GM’s numbers do come from JD Power…
Still, that shouldn’t make J.D. Power’s per-vehicle numbers lower for GM, said Edmunds.com analyst Jessica Caldwell.
“We’ve been doing the same thing for years, and it’s weird that we’re coming to a point where all of the sudden we’re showing a huge discrepancy,” Caldwell said.So, is this a core-brand, non-core-brand issue? Is it the perception gap? Or did JD cook up some numbers that would allow Ms Docherty to preach the second coming of responsibility? Either way, both GM and Chrysler are having a hard time walking their talk on incentive spending. But hey, they aren’t playing with their own money.
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