GM's Reshuffle Revealed

Edward Niedermeyer
by Edward Niedermeyer
gm s reshuffle revealed

GM has announced its new North American organizational shuffle [full release available here], and have included the following slides to help explain some of the changes. The clear winner: President of NA operations, Mark Reuss, who had this to say:

It’s become extremely clear to me since taking this role that there is a better way to structure this organization. The premise of the structure is simple — a clearer marketing focus to sell more vehicles, and freeing our sales and service experts to focus on customers and dealers. In order to be successful in North America, we need the right mix of product, people and structure. We’ve worked with a small group of executives to align this model and appoint the best candidates for each job.

Notice how he doesn’t call the new structure a simplification. As the following slides show, there’s nothing simple about the structure changes. In fact, the only thing that’s certain about this latest GM reshuffle is that wrestling with GM’s bureaucracy still takes up as much time for top managers as actually working on products, planning, outreach and other core business activities.

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  • Lynn Ellsworth Lynn Ellsworth on Mar 02, 2010

    Sorry, I still don't unerstand the difference between marketing and sales. What does Chevrolet Marketing do that Chevrolet Sales doesn't do? Does Marketing do the world wide advertising, public relations, and tell the dealers how to design their stores? Does Sales just put pressure on the franchisee and sales people we have to deal with?

  • John Horner John Horner on Mar 02, 2010

    Buick and GMC remain mashed together because they are what is left of last year's Big Idea to combine Buick, Pontiac and GMC together into a Sales Channel. This kind of deck chair shuffling is a big part of what is wrong with so many modern corporations. The so called leaders spout off all kinds of buzz word filled hoo-ha while rarely actually getting busy and doing the work that matters. I doubt many of them can actually tell you what part of their job matters and what part is just a waste of time. I'll give the marketing execs their first hint: Product names really matter, and tapping into the residual goodwill from legendary names is an easy choice to make. Cadillac's present naming scheme is the sort of thing Power Point deck happy MBAs love, but it is a complete failure at arousing the desire of customers to buy the things. Imagine the person who has been buying a new Deville every five years forever. They come in for their latest one and discover that it has a silly three latter not-even-a-name now and is unloved by the very people selling them. Deville buyers don't want to be told that Cadillacs are now a great substitute for German cars!

  • RHD "Nevertheless, it was dead simple to connect, belts out 1000A..."Actually, a battery, or a booster pack, provides the current that is drawn. It doesn't force its maximum capacity into the starter motor. A 650 Cold Cranking Amp battery won't start a Ford Escort any better than a 325 CCA battery."Belting out 1000A" would fry the components in the circuit in short order.
  • SPPPP The little boosters work way better than you would expect. I am a little nervous about carrying one more lithium battery around in the car (because of fire risk). But I have used the booster more than once on trips, and it has done the job. Also, it seems to hold charge for a very long time - months at least - when you don't use it. (I guess I could start packing it for trips, but leaving it out of the car on normal days, to minimize the fire risk.)
  • Bader Hi I want the driver side lights including the bazl and signal
  • Theflyersfan One positive: doesn't appear to have a sunroof. So you won't need to keep paper towels in the car.But there's a serious question to ask this seller - he has less than 40,000 miles on some major engine work, and the transmission and clutch work and mods are less than 2 months old...why are you selling? That's some serious money in upgrades and repairs, knowing that the odds of getting it back at the time of sale is going to be close to nil. This applies to most cars and it needs to be broadcasted - these kinds of upgrades and mods are really just for the current owner. At the time of sale, a lot of buyers will hit pause or just won't pay for the work you've done. Something just doesn't sit well with me and this car. It could be a snowbelt beast and help save the manuals and all that, but a six year old VW with over 100,000 miles normally equals gremlins and electrical issues too numerous to list. Plus rust in New England. I like it, but I'd have to look for a crack pipe somewhere if the seller thinks he's selling at that price.
  • 2ACL I can't help feeling that baby is a gross misnomer for a vehicle which the owner's use necessitated a (manual!) transmission rebuild at 80,000 miles. An expensive lesson in diminishing returns I wouldn't recommend to anyone I know.