Geneva Gallery: Audi A1

by Edward Niedermeyer

Published: March 3rd, 2010

The Audi A1 is huge in the sense that it is the main test case for the hypothesis that luxury brands can get folks to pay premium prices for a subcompact car not named MINI. And it had better work, because those European emissions standards are murder. Next up: Mercedes and BMW-branded FWD subcompacts, scheduled to hit the Auto Show tour over the next several years.

#A1 #Audi #Design #FutureVehicles

Edward Niedermeyer

More by Edward Niedermeyer

Comments

Join the conversation

2 of 18 comments

Tricky Dicky on Mar 04, 2010

This is the whole point of the A1 - premium brand, premium prices, volume costs. In fact, it's almost the whole point of VW. R&D is capitalised through Audi, profits come from Audi, VW, Seat and Skoda are used to tap different market segments but ultimately contribute little to profit, but great for (common) parts volume. People (often) know it's 80% of the same bits under the hood as the cheaper brand in the garage next door, but they are suckered into having the cute rings on the front to show off to their neighbours and colleagues. Kerrching Wolfsburg.

Like Reply
Ricky Spanish on Mar 05, 2010

http://www.untitledarchive.com/post_images/6646_fish-monster.jpg no idea how to post images here so . . . . click the link.

Like Reply

Recent Comments

MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.