Geneva Gallery: Audi A1

by Edward Niedermeyer

March 3rd, 2010 2:13 PM

The Audi A1 is huge in the sense that it is the main test case for the hypothesis that luxury brands can get folks to pay premium prices for a subcompact car not named MINI. And it had better work, because those European emissions standards are murder. Next up: Mercedes and BMW-branded FWD subcompacts, scheduled to hit the Auto Show tour over the next several years.

#A1 #Audi #Design #FutureVehicles

Comments

Join the conversation

2 of 18 comments

Tricky Dicky on Mar 04, 2010

This is the whole point of the A1 - premium brand, premium prices, volume costs. In fact, it's almost the whole point of VW. R&D is capitalised through Audi, profits come from Audi, VW, Seat and Skoda are used to tap different market segments but ultimately contribute little to profit, but great for (common) parts volume. People (often) know it's 80% of the same bits under the hood as the cheaper brand in the garage next door, but they are suckered into having the cute rings on the front to show off to their neighbours and colleagues. Kerrching Wolfsburg.

Like Reply
Ricky Spanish on Mar 05, 2010

http://www.untitledarchive.com/post_images/6646_fish-monster.jpg no idea how to post images here so . . . . click the link.

Like Reply

Recent Comments

MaintenanceCosts Great, a clumsy truck that can go faster without any commensurate upgrades in stopping or turning ability. I'll look out for these in a ditch near me in the near future.
SCE to AUX I'm sure everything aft of the flywheel is up for the challenge.
Lou_BC this link shows number of units waiting to be sold: https://www.theautopian.com/theres-a-753-day-supply-of-jeep-renegades-and-other-cars-that-are-slow-to-sell/There are 7630 Renegades rusting on dealer lots. 7 of the 9 on the list are Stellantis products. The Chevy 4500 chassis cab high inventory reflects what I see in my world. Ford and Ram have the chassis cab market well in hand.
MaintenanceCosts We need a system to get unsafe hoopties off the road. But the existing state inspection systems relying on corruptible private garages ain't it. It needs to be federally overseen, consistent, and cheap.
Paul Like an electric Duesenberg SJ, a vehicle not fit for the economic times it was born into. When the general public is upside down and 30 days late on an 84-month loan at 22.9% on their Kia Rio, this doesn't seem to be the answer to a question most people are asking.