February Chrysler Sales Hold Steady At "Weak"
Chrysler sold exactly 399 more vehicles in February than it did in February of 2009, which would be a respectable performance if the comparison weren’t with one of Chrysler’s worst months on record. GM may be tentatively nosing its way out of the bottom of a sales trough, but Chrysler is treading water at unsustainable levels (CEO Sergio Marchionne has said he “needs” Chrysler to sell 1.1m units in the US this year). Considering that a huge amount of Chrysler’s sales release [ PDF format here] is spent detailing the company’s many consumer incentives, Marchionne’s goal of turning ChryCo into a 1.1m-unit, incentive-less juggernaut seems less realistic with every passing month.
Sebring improved by 100 percent to 3,160 units, but was offset by a collapse in PT Cruiser sales. Chrysler was up 9 percent alltogether.
Jeep was up 6 percent, with gains from Compass and Commander offsetting a 34 percent drop in Wrangler sales.
Dodge was off five percent, with only Charger (+55%) and Avenger (+78%) balancing losses elsewhere, particularly in Ram trucks which were down 31 percent (Ram down 29% to 10,267 units).