Curbside Classic Outtake: Nissan's Datsun Rabbit/Golf Imitation

Paul Niedermeyer
by Paul Niedermeyer

Despite being pretty rare nowadays, I can’t quite summon the inspiration to pound out a proper CC for this 1978 Datsun 310GX (Cherry/Pulsar). Seeing as it appeared three years after the first Golf, the general resemblance is not coincidental, especially the front grill, a virtual dead ringer. It has some historical significance, since it marked the light at the end of Nissan’s tunnel of bizarre styling. This 310 replaced the F-10, which we titled as “The Ugliest Car Ever?” Although this hatchback looked fairly conventional, the coupe still had vestiges of F-10 ness in its rear quarters.

It’s not visible in these shots, but this car came out in the middle of the great re-naming, a multi-year project to change the Datsun brand to Nissan. For a number of years, the cars all had “Datsun by Nissan” badges on them. Given the difficulty of the undertaking, it went off reasonably well, although it coincided with one of Nissan’s troubled periods.

These cars were also badged as Nissan Pulsars in some countries, and as the Datsun Cherry, mainly in Europe. Nissan was having an identity crisis in these days. My father in-law had one of these exact cars in the same color, the first time I met him. I can still see him behind the wheel of it. That was in 1978, so he must have had a first year version. Exciting stuff, eh? I told you this car wasn’t exactly inspiring. Nuff said.

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Paul Niedermeyer
Paul Niedermeyer

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  • AllThumbs AllThumbs on Nov 22, 2013

    When I was 19 and living in Dallas, my parents bought one of these brand new-- but it was in NEW JERSEY. I don't recall why, but I guess it was a heck of a deal. They paid for me to fly there and drive it home. I did. It was black. It had no AC. It had no radio. I was alone. You can imagine how boring and hot that drive was. About five miles from home in Dallas I got pulled over by a cop. I was more than ready to be home and had not done anything wrong, so I was annoyed. He pulled me over because the paper temporary tag had blown off. I showed him what papers I had in the car and quite rudely dismissed his misplaced diligence about the missing tag, more than insinuating that he was wasting his time and mine. While my point was correct, it is fair to say that I erred in its delivery. My approach employed something less than the preferred demeanor for a long-haired 19 year old punk like me to take with the Dallas Police at that time in our nation's history. I was promptly thrown up against the car and almost handcuffed. I grudgingly but quickly apologized. I got a ticket. I went to court full of righteous anger, ready for MY day in court. The judge asked me if the car had plates. Yes, your honor. Dismissed. My mom drove that car for about 15 years, and all of us kids drove it when visiting her from college or elsewhere during that span, and I don't believe anything ever went wrong with it during its 200k+ life. Everyone still remembers it fondly, even though it was only ever what it was-- not much, but certainly enough.

  • Mjposner Mjposner on Jun 12, 2014

    I am looking for my old 1978 Blue Datsun 310gx. Last seen in Miami. Pics here: https://plus.google.com/photos/114440920718490276001/albums/6024213347931964369?banner=pwa

  • Lou_BC Hard pass
  • TheEndlessEnigma These cars were bought and hooned. This is a bomb waiting to go off in an owner's driveway.
  • Kwik_Shift_Pro4X Thankfully I don't have to deal with GDI issues in my Frontier. These cleaners should do well for me if I win.
  • Theflyersfan Serious answer time...Honda used to stand for excellence in auto engineering. Their first main claim to fame was the CVCC (we don't need a catalytic converter!) engine and it sent from there. Their suspensions, their VTEC engines, slick manual transmissions, even a stowing minivan seat, all theirs. But I think they've been coasting a bit lately. Yes, the Civic Type-R has a powerful small engine, but the Honda of old would have found a way to get more revs out of it and make it feel like an i-VTEC engine of old instead of any old turbo engine that can be found in a multitude of performance small cars. Their 1.5L turbo-4...well...have they ever figured out the oil dilution problems? Very un-Honda-like. Paint issues that still linger. Cheaper feeling interior trim. All things that fly in the face of what Honda once was. The only thing that they seem to have kept have been the sales staff that treat you with utter contempt for daring to walk into their inner sanctum and wanting a deal on something that isn't a bare-bones CR-V. So Honda, beat the rest of your Japanese and Korean rivals, and plug-in hybridize everything. If you want a relatively (in an engineering way) easy way to get ahead of the curve, raise the CAFE score, and have a major point to advertise, and be able to sell to those who can't plug in easily, sell them on something that will get, for example, 35% better mileage, plug in when you get a chance, and drives like a Honda. Bring back some of the engineering skills that Honda once stood for. And then start introducing a portfolio of EVs once people are more comfortable with the idea of plugging in. People seeing that they can easily use an EV for their daily errands with the gas engine never starting will eventually sell them on a future EV because that range anxiety will be lessened. The all EV leap is still a bridge too far, especially as recent sales numbers have shown. Baby steps. That's how you win people over.
  • Theflyersfan If this saves (or delays) an expensive carbon brushing off of the valves down the road, I'll take a case. I understand that can be a very expensive bit of scheduled maintenance.
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