1969 Automobile Revue: Russia Takes The Cake For Sexy Ads

Paul Niedermeyer
by Paul Niedermeyer
1969 automobile revue russia takes the cake for sexy ads

The Geneva Auto Show always reminds me of one of my prize items of late sixties memorabilia: the 1969 Automobil Revue catalog that was always issued in conjunction with the Geneva show. Here are a few scans from some of the ads, which show another glaring reason for the collapse of the USSR: their car ads. If these two sexy guys posturing in front of the “new” Moskvich don’t quite turn your crank, I assure you, the Russians knew how to make straight sexy ads too:

Does this confirm to you that the Russians had sexy advertising figured out? A nice snowy day…well, the sultry blonde in the front seat of the ZAZ is definitely getting there. Or is she just cold and annoyed? BTW, the 1960 Corvair was the most copied car ever, but this rear-engined Zaporozhets is near the top of the list in terms of authenticity.

This one I found on the web; looks like its from the mid or late seventies. Nice! Did she knit her whole outfit?

The Dutch were a little more with it in this DAF ad from ’69, but it’s still pretty mild compared to the best of US ads from the era.

Ford and GM ads in Europe tended to reflect American advertising style more than the European makes. Looks like it could be a Fairlane ad from 1969.

That’s a Triumph 2500, a car that was quite rare in the US. I just remembered that a kid at Loyola HS drove one of these (when it ran); it had a lovely interior: classic English hides and genuine wood.

The Michelotti Cane, the first car with air conditioned seats. Based on a Fiat 850.

One of my all-time favorite cars, the Lamborghini Espada shot in front of a highly depressing building that I hope is a jail. Ironically, this one looks the most like a Russian ad, except for the actual car, which is hardly being shown off to its best advantage here. Oh well.

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  • MadHungarian MadHungarian on Mar 07, 2010

    The Russian ads are not for the home market, obviously. Nor would the English language Volga ad seem to be for the UK, since the car pictured is LHD. Canada maybe? And the Taunus 20M ad, being bilingual German and French, was for Switzerland?

    • Paul Niedermeyer Paul Niedermeyer on Mar 07, 2010

      They're from the Motor Revue Catalog that accompanied the 1969 Geneva Auto Show. The ads are targeted at journalists and the general car-show going public. The catalog is bi-lingual German French, being that it is Swiss.

  • Bimmer Bimmer on Mar 07, 2010

    @Dan ZAZ (Zaporozhets) was RWD, rear engined car indeed. It had a V4 (yes, non an I4, but a V4) engine. The engine was very crude, it had to be rebuilt at around 50,000 miles or even less. But it would run on very low octane - 72. (not sure of North American equivalent). Car was built in Ukraine, not Russia. Just found out that there was an electric prototype of Zaporozhets in 1973 that won bronze medal at the Soviet National exhibition. Here's a picture of it: http://www.autocentre.ua/ac/09/07/images/15/Gibrid_So.jpg And here you can watch a video made in 1984 for Lithuania: http://www.vsevideo.co.cc/video/view/?id=v703385222a There was a joke. What car is the quietest? Zaporozhets. Because you cover your ears with your knees. Regarding GAZ-3102 (Volga). That car was pretty much off limits for general public and was manly used to transport big shots such as party comrades. For taxi, ambulance and for individuals there was GAZ-24. For the higher comrades there was GAZ-13 (Chaika, read Seagull) and for the Politburo there was ZIL. There was also joke regarding Volga. What is the most cramped car? Volga. Because only two people was always riding in it. The driver and some big shot. If anyone is interested here are some ad pictures of Soviet vehicles (You have to click on the image to see next one): http://frendid.com/users/jkss/photos/1070138

  • Ollicat I have a Spyder. The belt will last for many years or 60,000-80,000 miles. Not really a worry.
  • Redapple2 Cadillac and racing. Boy those 2 go together dont they? What a joke. Up there with opening a coffee shop in NYC. EvilGM be clowning. Again.
  • Jbltg Rear bench seat does not match the front buckets. What's up?
  • Theflyersfan The two Louisville truck plants are still operating, but not sure for how much longer. I have a couple of friends who work at a manufacturing company in town that makes cooling systems for the trucks built here. And they are on pins and needles wondering if or when they get the call to not go back to work because there are no trucks being made. That's what drives me up the wall with these strikes. The auto workers still get a minimum amount of pay even while striking, but the massive support staff that builds components, staffs temp workers, runs the logistics, etc, ends up with nothing except the bare hope that the state's crippled unemployment system can help them keep afloat. In a city where shipping (UPS central hub and they almost went on strike on August 1) and heavy manufacturing (GE Appliance Park and the Ford plants) keeps tens of thousands of people employed, plus the support companies, any prolonged shutdown is a total disaster for the city as well. UAW members - you're not getting a 38% raise right away. That just doesn't happen. Start a little lower and end this. And then you can fight the good fight against the corner office staff who make millions for being in meetings all day.
  • Dusterdude The "fire them all" is looking a little less unreasonable the longer the union sticks to the totally ridiculous demands ( or maybe the members should fire theit leadership ! )