Toyota Refuses Eco-Award For Prius

Bertel Schmitt
by Bertel Schmitt
toyota refuses eco award for prius

Every year, Japan’s Ministry of Economy, Trade and Industry hands out prizes for products it regards as the pinnacle of energy-efficiency and eco-friendliness. This year, Toyota’s Prius was chosen as the recipient of the grand prize.

Last Monday, Toyota said “enryo shimasu” (no thanks) to the Ministry, and refused to accept the governmental honors, an industry ministry official disclosed today to the Nikkei [sub].

Toyota notified the ministry on Monday that it would like to decline the award due to ”various reasons.”

Any guesses what those reasons may have been?

Join the conversation
6 of 17 comments
  • SCE to AUX SCE to AUX on Feb 10, 2010

    Toyota's refusal to accept the award is foolish. Their recall problems have nothing to do with the Prius' economy and alleged eco-friendliness. Now they just look politically correct, which I, for one, am tired of. Self-flagellation and humility are not the same thing.

    • Bancho Bancho on Feb 10, 2010

      They would've been soundly bashed for accepting it as well. Given the circumstances it's probably better that they declined even if it's deserved.

  • John Horner John Horner on Feb 10, 2010

    The reason? Toyota has lost its mind.

  • Ponchoman49 Ponchoman49 on Feb 10, 2010

    As it should be. If they accepted the award after all the recalls, brake failures, accelerator issues and such they would have been bashed to tears for taking it. The fact that the previous gen Prius didn't live up anywhere near it's 61 MPG city rating certainly doesn't help matters either.

    • Geotpf Geotpf on Feb 10, 2010

      If driven the way the test wanted you to drive it, yeah, it did meet the rating. In fact, ecoweenies routinuely beat that by driving like grandma after taking some valium. If you drive it like most people do, no, it doesn't. In any case, the test was created by the Federal government, not Toyota.

  • AteMile AteMile on Feb 12, 2010

    Well, would we be talking about it right now if they accepted the award?