Obama Will Take Away Your Porsche

Bertel Schmitt
by Bertel Schmitt

In a few years, by 2016 to be exact, P.J. O’Rourke’s “ass-engined Nazi slot car” may be history in the U.S.A. Gone. By that time, Porsche needs to have a Corporate Average Fuel Economy (CAFE) of 41.4 mpg – if President Obama gets his wish. Mission impossible, says Porsche. Jack Baruth, stock up. Porsches will be extinct.

On May 19, 2009 President Barack Obama proposed a new national fuel economy program. If signed into law in May this year, as currently planned, the law will throw a nasty punch, beginning in the model year 2012.

Porsche-Lobbyist Stefan Schläfli talked to the German Edition of the Financial Times, before taking off for Washington for a last ditch effort to save the endangered species. Says the FTD: “Hardest hit will be German producers of premium brands which sell big-engined large cars. Critics in the German camp don’t think this is a coincidence. The formulas used to calculate the maximum permissible values are tailor-made for U.S. manufacturers. Basis for the calculation will be wheel base and track width – highly unusual criteria.”

A short and compact Porsche is faced with much stricter limits than a Corvette. Not to mention a pick-up. Large manufacturers turn into a CAFE-society, and can offset their thirsty oinkers with smaller cars. Porsche doesn’t have that option. Neither does Aston Martin, Jaguar, Land Rover and other eclectic brands.

Being part of Volkswagen won’t help Porsche. According to the proposed law, Porsche would have had to be under Volkswagen’s umbrella in the year 2009. They weren’t. The FTD reckons that Volkswagen may have to contend with problems of its own anyway. Strong U.S. sales of the Touareg, the Audi A8 or Q7 may make for very bitter CAFE.

To avoid immediate execution in 2012, Porsche received a stay in form of a special dispensation. The pardon expires in the 2016 model year.

Porsche (and many other makers, such as Mercedes) already pay for the thirst of their cars. Currently, the fee is a few hundred dollars per car, says the FTD. The new law sets $37,500 as a maximum penalty – per car. “We can’t afford that,” says Porsche’s Schläfli.

Catching up with the new rules by 2016 would mean that Porsche has to improve their current average fleet economy of 27 mpg by 14.4 miles. “Technically impossible,” says Schläfli.

Unless the new CAFE law will fail at the last minute, the vehicular landscape in the U.S. will become quite boring in a few years.

Have any German or British Foreign Ministers complained, like Hillary Clinton over 4200 American cars to Japan? Have European politicians proposed WTO action like Betty Sutton? Any trade wars threatened for the removal of Europe’s finest cars from American roads? Boycotts of Burger King? Not a word. What’s with those Euros anyway? Whimps.


Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • R H R H on Feb 23, 2010

    Perhaps porsche should give away free a $5k value 100 mpg scooter with purchase? If their cars get 20mpg average, doesn't this make the "purchase" 60mpg ? On a more serious note -- I hope we don't end up with [s]import[/s] pollution taxes like import taxes are in Brazil. 165,000 local currency for a Tribeca, and about 140,000 local currenty for a WRX. I think the STi is 220,000 there... But hey, locally built 1.0L sub 100hp vehicles are normal price at least.

    • Hakata Hakata on Feb 23, 2010

      Those taxes are just thinly veiled protectionism. Hey...

  • Cyclone66 Cyclone66 on Feb 25, 2010

    To all of you who think the Government will not stick to these rules in 2016 for German brands like Porsche and BMW get a Clue! Sorry but these Cafe standards are coming and if the American companies have to meet them wile selling Pick Up trucks (the most popular segment of vehicles in the county) then the German companies will have to meet them as well. Besides the US government can just tell people to buy a Cadillac, Lincoln or Chrysler instead and do something the American economy for a change. Hell that’s a win win situation. You don’t have a repair nightmare on your hands, company meets the Cafe standards, you helped keep a fellow American employed and you finally get to sit down with you analyst and say “ I think I made a great stride in getting rid of the narrow minded selfish behavior in my life”.

  • TheEndlessEnigma These cars were bought and hooned. This is a bomb waiting to go off in an owner's driveway.
  • Kwik_Shift_Pro4X Thankfully I don't have to deal with GDI issues in my Frontier. These cleaners should do well for me if I win.
  • Theflyersfan Serious answer time...Honda used to stand for excellence in auto engineering. Their first main claim to fame was the CVCC (we don't need a catalytic converter!) engine and it sent from there. Their suspensions, their VTEC engines, slick manual transmissions, even a stowing minivan seat, all theirs. But I think they've been coasting a bit lately. Yes, the Civic Type-R has a powerful small engine, but the Honda of old would have found a way to get more revs out of it and make it feel like an i-VTEC engine of old instead of any old turbo engine that can be found in a multitude of performance small cars. Their 1.5L turbo-4...well...have they ever figured out the oil dilution problems? Very un-Honda-like. Paint issues that still linger. Cheaper feeling interior trim. All things that fly in the face of what Honda once was. The only thing that they seem to have kept have been the sales staff that treat you with utter contempt for daring to walk into their inner sanctum and wanting a deal on something that isn't a bare-bones CR-V. So Honda, beat the rest of your Japanese and Korean rivals, and plug-in hybridize everything. If you want a relatively (in an engineering way) easy way to get ahead of the curve, raise the CAFE score, and have a major point to advertise, and be able to sell to those who can't plug in easily, sell them on something that will get, for example, 35% better mileage, plug in when you get a chance, and drives like a Honda. Bring back some of the engineering skills that Honda once stood for. And then start introducing a portfolio of EVs once people are more comfortable with the idea of plugging in. People seeing that they can easily use an EV for their daily errands with the gas engine never starting will eventually sell them on a future EV because that range anxiety will be lessened. The all EV leap is still a bridge too far, especially as recent sales numbers have shown. Baby steps. That's how you win people over.
  • Theflyersfan If this saves (or delays) an expensive carbon brushing off of the valves down the road, I'll take a case. I understand that can be a very expensive bit of scheduled maintenance.
  • Zipper69 A Mini should have 2 doors and 4 cylinders and tires the size of dinner plates.All else is puffery.
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