By on February 2, 2010

Germany is suffering from Abwrackprämien-withdrawal. Message to dealers: Not this month, we have a headache. January sales are down 4.3 percent compared to January 2009. Only 181,189 new cars found their way on Deutschland’s roads. 4.3 percent may not sound earth shattering. But we are comparing with an exceptionally crummy January 2009, when sales were so awful that Berlin quickly launched their German cash-for-clunkers Abwrackprämien program. This time around, Germans bought even less. It’s been the most miserable January in some 20 years.

This chart (click to enlarge,) provided by the German Kraftfahrtbundesamt, shows how the program had propelled sales into a stratospheric trajectory.

And now, the German sales missile augers in. As we go forward into the year and compare with higher and higher sales, the percentage changes will be dramatic.

Not all brands lost. Amongst the volume brands, Renault/Dacia gained 39 percent, Volkswagen gained 10 percent and is absolute market leader with 42,263 units sold. Interestingly,  #2 unit seller is Mercedes (14,328 units sold, – 18.1 percent,) followed by BMW (13,922 units sold, – 15 percent.) Top percentage gainer is Nissan (+ 206.1 percent,) followed by Skoda (+ 43.8 percent) and – surprise – Chevrolet (+ 43.7 percent to 1,713 units sold.)

For 2010, die industry organization VDA expects sales between 2.75m and 3m, compared to 3.81m in 2009. If the January headache turns into a chronic migraine, it could be less.

Detailed data are available for download.

Get the latest TTAC e-Newsletter!

6 Comments on “Germany In January: Ouch, That Hurts...”

  • avatar

    So both BMW and Mercedes sell more cars in Germany than Opel? Ouch.

    • 0 avatar

      Yes, but don’t forget that BMW and Mercedes sell a lot of lower-end cars in Europe that they don’t bring over here for fear of disturbing their high-end image. Cars like the BMW 316i and its 120 HP engine, or the Mercedes C180 and its 156 HP 4 cylinder engine.

  • avatar

    Seeing that video… I don’t want to ever be near a rocket that is being tested.

    • 0 avatar

      This is what happens when you drive off (or worse) much of your best and brightest and then, amid a collapsing infrastructure, build your advanced technology with slaves. Such a business model has been tried time and again and has never proved sustainable.

  • avatar
    Andy D

    Great video.Is Mercedes making any money on US Smarts yet? I see them all over the highways around Boston.

    • 0 avatar

      Nope, they have done everything to give them the appearance of desirability but the numbers (fuel prices and sales volume) are working against them.

      Disclosure: I am a happy driver of a 2004 ForTwo Brabus coupe. (Oh, btw, tonite I tried the full-throttle full-brake test … car is equipped with ePedal Accelerator, Automated Manual Transmission (AMT), ABS & ESP … car doesn’t default to idle … AMT gets hinky (clutch seems to semi-release) and I had to suspend the tests for fear of damaging the automated clutch’s friction-plate.)

Read all comments

Back to TopLeave a Reply

You must be logged in to post a comment.

Recent Comments

  • ToolGuy: My 20-year-old daughter loves Wranglers. Surprisingly (to me), she despises the Gladiator. She currently...
  • akear: There has not been a single battery fire with the Nissan Leaf. Unlike the Bolt, the Leaf has not been...
  • ToolGuy: • Buy the Versa until you can afford a larger nicer car. Then notice that the Versa had more usable space...
  • bumpy ii: I have one of these in my yard. This one is in slightly better shape. The ’88-89 1.8 liter Twincam...
  • sgeffe: If Mitsubishi couldn’t make the Evo work after a few generations, this, with lack of name recognition here,...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber