By on December 8, 2009


Impala. That one word pretty well sums up this category, in terms of the heavy players. It’s the only one to break into six figures (YTD). That’s a long way from 1965, when over a million Impalas were sold. And that’s not counting Bel Airs and Biscaynes. Details:

Ranking by YTD Sales November 09 Sales % change YTD Sales % change
Chevy Impala 12375 10% 151952 -40%
Dodge Charger 3404 -38% 54378 -33%
Nissan Maxima 4995 84% 47931 4%
Ford Taurus 4669 54% 38361 -22%
Chrysler 300 1918 -44% 34154 -42%
Ford Crown Victoria 2159 -26% 30617 -33%
Buick Lucerne 2171 -31% 29085 -43%
Toyota Avalon 1944 -22% 24361 -40%
Mercury Grand Marquis 2116 -13% 21301 -23%
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37 Comments on “November Sales Snapshot: Full Size Sedans...”

  • avatar

    She looks full-size, but that’s no sedan.

  • avatar

    Finally, some eye candy!

    Impala’s still king.  How many would it sell if it was just as good as everybody thinks the Malibu is, only larger?  Although I appreciate the Impala for what it is; big, cheap, decently quick with the right engine, and good fuel economy cause of the gearing.  I’d love to keep one around just for long distance highway slogs. 

    • 0 avatar

      Personally, I have a soft spot for the W-body, but I figure a “better” Impala would either be:

      1.A Lacrosse with less sound deadening

      2. A civilian version of the Caprice cop car. 

    • 0 avatar

      Oh I like the W-body too, but I know how most of the B&B feels about it.  Would love to get my hands on a SS V8 model or a “town cop” car (as we say in Ohio where I grew up).
      I didn’t mean to damn it with faint praise.

    • 0 avatar

      I enjoyed driving the rental G6 GT from Seattle area to Vegas and back much more than either the 07 Impala or 09 Camry, both of which were acceptable but kind of not interested in being pushed at all.

    • 0 avatar

      Exactly what a  “genuine Chevrolet” should be, Educatordan. Something GM long ago forgot how to build. This may have been a completely unintentional confluence of cost cutting by keeping a platform around for ever and actually improving it periodically. Who’d a thunk it?

  • avatar

    Is the Maxima a “large” car?  It has about the same dimensions as the Altima.

  • avatar

    Those Crown Vic sales must have all gone to police and taxi companies.  That’s kind of misleading.  The Imapal is dull but its success is simple: price.  Its a rock bottom price for a reliable car.

  • avatar
    Brian E

    Of those, approximately two Impalas were actually sold to individual customers.

  • avatar

    I see that Impala has the Cheech Marin optional bobbing front end low rider. Shame they don’t offer that for 2010…not.

  • avatar

    Taurus down 22% ?  I thought the new Taurus was a success.

  • avatar

    all hail Niedermeyer and Bertel… this new cheesecake photo choice is a winner
    isn’t that a bit of a slaughter? #1 with 3 times the volume of #2
    and #2 is the only rwd type car that’s interesting… problem is only a small percentage is v8s

  • avatar

    The  “new” Taurus will never hit the low projection of 50k annually w/out heavy cash on ‘da hood.

  • avatar

    I took my wife’s Lexus to service and had a few minutes to read their brochures and browse their lot. Three notes:
    – They make some large cars, I mean Taurus large, maybe even Town Car large (which is why I’m bringing it up now). The largest is designed to be a livery vehicle, with reclining rear seat.
    – Their product line-up is crazily confusing.
    – All their cars – except their version of Camryvalon – are RWD like Charger/300. I had no idea!

  • avatar

     Oh yeah,the big Chevy is kicking butt.  You nailed it” Jason Easton” the buyer is getting  a lot of car,for his buck. Yeah its a little dull,but sweeten it up with the LTZ trim.and the leather interior….not too shaby at all.

     I keep mine super clean and detailed.  If I really want it to stand out I park it beside a butt ass ugly Camry.
    BTW  Brian E    Do you know the actual percentage of Impala build going to fleet?

  • avatar

    With an Impala made 44 years after the one in the above picture you can attract a woman made 44 years before the one in the above picture.

    • 0 avatar

      Funny you should say that. My wife just looked at the photo,and asked me “would you have more fun with the car or the girl”?  “The car for sure” says I… “besides I already have the girl”.

  • avatar

    I’m with Educatordan on the eye candy. The car!!! not the plasticky dame! Sheesh! Why do fun cars always have to be graced by the female equivalent of Kato Kaelin?
    AS for the family sized cars, where are the Camry and the Accord?

  • avatar

    That Chevy still looks wonderful after 45 years. The girl is comely, but she’s going to have to work on some other qualities to keep her appeal at age 45.
    Mikey, sounds like you’re a lucky man. Also good to hear your Impala  is serving you well. Again, I wonder — when the LaCrosse was coming down the same assembly line as the Impals, did the Buick get costlier insulation and other pieces to make it a noticeably quieter and smoother car?

    • 0 avatar

      @ 50 merc To answer your question,yes the Buick  got slightly more deadner than the Chev. FYI the W Buick used to run with the Grand Prix. The Impala ran with the Monte Carlo on a different line. To make room for the Camaro/flex line GM put the Impala on to the Allure/LaCrosse line {LaCrosse doesn’t translate well to French,thus the Allure name plate}  The Monte and the GP had been killed at this point.

      Running 10 Buicks to 50 Impala’s was a logistical nightmare. The Buick may share the W platform,but contrary to popular belief the Buick was far from a rebadged Impala. I walked out the gate for the last time 12 months ago. I’m pretty sure the w Buick was already history.

  • avatar

    Surprising results to me considering the Impala has been on the market for so long without even a minor update. Wonder what % of Impala sales are fleet. GM obviously has a winner with the Impala are they going to let it die on the vine as they have with so many models in the past? Seems like it’s way overdue for at least a styling makeover.

    • 0 avatar

      I hear ya, mtymsi,and I’m aware that you do know what your talking about. However at this point in time GM sure isn’t in a position to fix something that ain’t broke.

      When the Malibu hit the market, we all figured the Impala would be dead by 2010. The buyers seemed to have a different pont of view.

    • 0 avatar

      mtymsi-haven’t seen this years figures but for the last few years the Imp has been solidly over 50% fleet.  Retail wise this thing sells by the inch/$ I think.  The folks that buy them can’t be aware that virtually every midsize has better rear seat leg/head room.  It would be interesting to know how many of the retail sales are for employee pricing.


  • avatar

     Is your Impala is an 08′ or 09′?  Tomorrow I take delivery on my 10′ police package Impala unmarked patrol car.  I’m currently assigned a light brown 07′ Impala.  It’s been rock solid for the 40,000 miles I’ve had it.  Good in a straight line.  Curves, not so much.
      I’ve noticed the 09′, 10′ have this unattractive ground effect added along the rocker panel.  I’m not loving it, but I’m sure it “may” improve gas mileage slightly. 

    • 0 avatar

      @ 1169hp  Mine is an 09. Yeah its got that ground effect thing. I find it a bit of a dirt trap.

       Some of the cops like the Impala,but most of them still prefer the Crown Vic. Anywhere that it snows, like it is right now,me thinks the FWD Impala would make for a better cruiser. Up here they run them for 3 or 4 years,then the cabbies slap a coat of paint on e’m and run them another 5.

       Remarkable for a union made domestic eh?

  • avatar

    “That’s a long way from 1965, when over a million Impalas were sold.”
    Indicative of the decline of the USA’s “middle class” however one defines that subjective emotion-laden term.
    Peruse socio-economic data and note the rise of the cost-of-living line and the lower real-wage line and th even lower minimum wage line.
    Working more hours for less real income and fewer benefits as in the past.
    Do not expect any real economic recovery soon, folks.
    Too much money diverted from the hands of the common folks and shunted upwards into the hands of a few.
    Purposefully done, in my opinion and indicative of an actual factual class war.

    • 0 avatar

      I think you are off base on that one.  Car and light truck sales <i>soared</i> to record levels (on cheap credit) before the big collapse in the fall of 2008.

      Impala sales are down, compared to1965, due to the sheer number of cars (alternatives) on the market now.   GM, Ford, and Chyrsler had the market to themselves in 1965, and large sedans were a big part of that market.

  • avatar

    Mikey, Yeah…there is something strangely appealing to me about the Impala…especially in LTZ or SS trim.  Rented one for a week about a year ago (LTZ…floor-mounted shift, leather, remote start)…for the miles of interstate driving I did, I was really impressed.  It’s on a (rather long, I admit) list of potential considerations for a “new” car for me next summer.  By new, I mean used…but I run two households and am required to do some serious driving if I want to see my family (I live in Huntsville, Alabama…wife and family in Charleston, SC), and something like the Impala would make a nice long-distance cruiser.  Hope you continue to enjoy yours.

    As for the Avalon, my uncle just bought a full-up loaded Limited, and the interior left me a tad cold (as does the new Corolla, for that matter..what the heck is happening with Toyota?).  It was no better in terms of quality than my mother’s 2003 Corolla.  That either speaks poorly of the Avalon, or volumes about the last gen Corolla.

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