Subaru Defies Gravity; up 41% in October

Paul Niedermeyer
by Paul Niedermeyer

Continuing its recession-defying act, Subaru posted a 41% climb in October sales over last year. That makes it the fifth straight month of sales increases, and a stellar 13% increase year-to-date. AWD traction for the win! Subaru does tend to do well well with the highly educated demographic, which has been proportionately less impacted in the recession.

Paul Niedermeyer
Paul Niedermeyer

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  • Durishin Durishin on Nov 03, 2009

    OK! I will bet my left one that as sales climb, the average average IQ of Subaru buyers declines. This new bigger outback we are all - mostly all - loving to decry is appealing to a broader swath of people because it is bigger and, well, it's like if Subaru had built the Explorer in the first place - or if the Outback had been big enough to carry Paul Hornung, not Paul Hogan. Sales growth comes from broader appeal. So do those Subaru product planning boys have high IQs? You betcha!

  • RedStapler RedStapler on Nov 03, 2009

    Subaru has really been pushing the leasing this year. With the rock solid residuals on their cars they can run with Toyonda in this game. I recall seeing several low low teaser rates for the Impreza and Legacy. As other have said when you only have 2-3% market share it takes less to move the needle. They are also in the sweet spot of the product cycle with almost their entire lineup currently being fresh n' hot.

  • Mitchim Mitchim on Nov 04, 2009

    GO SCOOBIE! Great dealer: New 04 WRX no hassle MSRP New 06 Sti no hassle MSRP used 04 Saturn Vue for well below market value. No hassle and no brainer buy for the wife I'm a big fan but with a level head and yes went to post secondary twice so I guess I'm smart? Both have had a couple of recalls. The biggest was the rear struts on the Sti. Replaced under warranty. The Odometer is showing 73000kms and the best part is its paid for. Here is hoping she goes to 200,000kms! Mitch

  • CT-ref CT-ref on Nov 04, 2009

    AWD continues to grow in the Northeast, not surprised to see Subaru gains. Nice redesigns make these cars more presentable, they were too downmarket before this. Just bought a 2010 Forester for my 80 y.o. in-laws, who never owned a Subaru or an SUV of any size. Beat the Rav4 & CRV easily. About to buy a 2010 Legacy or Outback to replace a 2002 Passat AWD for my wife. Beat the 328xi on price and beat the Fusion AWD on everything else. Dealer says prepare to wait 4-6 weeks, everything is on backorder and allocation.