Porsche Sues: New Shoe Name is a Croc of NSFW

by 993C4S

November 11th, 2009 9:01 AM

Can you tell the difference between one of these:

porsche sues new shoe name is a croc of nsfw

and one of these?

According to a recently filed quarterly report, Porsche is suing the maker of the ubiquitous and ugly shoe over the use of the name “Cayman.”

On May 11, 2009, Crocs Europe B.V. received a letter from Dr. Ing. H.c.F. Porsche AG (”Porsche”) claiming that the Company’s use of the “Cayman” shoe model designator infringes upon their Community Trademark Registration of the mark “CAYMAN” in class 25. Porsche is requesting that Crocs Europe B.V. immediately cease and desist use of the Cayman mark and pay Porsche’s attorney’s fees in conjunction with the issuance of the notice letter. On July 30, 2009 the Company was served with notice of an injunction against Crocs Europe BV’s use of the Cayman mark in Germany.

In the same filing, Crocs says it plans to “vigorously defend” itself against the claims. Could these two possibly be mistaken by anyone? I wonder if the Cayman Islands should start looking for a different name?

[courtesy porschepurist.com]

#Branding #Cayman #Lawsuit #Porsche

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2 of 27 comments

Bryanska on Nov 11, 2009

God I hope this kills the Croc shoe company. Hideous things. If I see another entire family wearing different colored Crocs I will freak out.

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Nyagencyspy on Nov 14, 2009

What's ironic about this is that the ad agency Cramer Krasselt is the agency of record for both Porsche and Crocs. What account team would you want to be on?

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