Kirkland Signature Nano?

by Edward Niedermeyer

Published: November 11th, 2009

The Economic Times of India reports that Tata is considering offering knock-down kits of its Nano microcar and allowing franchisees to offer the world’s cheapest car as a private-label brand. The move is being considered as Tata’s dedicated Nano plant is still ramping up to its 350k unit annual production level, and the company is still having a hard time filling demand. Can’t you just see twelve-packs of Nanos at Costco?

#India #Microcar #Nano #PrivateLabael #Tat #World'sCheapestCar

Edward Niedermeyer

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Psarhjinian on Nov 11, 2009
In a country where riding a Harley is synonymous with “Freedom” we somehow can not allow people to drive a car which lies somewhere along the “safer” continuum from the motorcycle? Go figure. Because we like our freedom to be manly**, and there's nothing manly about a four-wheeled bubblegum-pink roofed scooter made for poor brown people. Note: I would totally go for one of these. But probably not in pink. ** It's one of those interesting dichotomies, like how "loud pipes save lives", yet the same Harley riders with loud pipes won't wear neon kevlar jackets or a closed-face helmet. Or, for that matter, why PETA protesters don't throw buckets of red paint on members of the Hell's Angels.

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Toxicroach on Nov 11, 2009

Personally I would drop the top on them and sell them as high-performance golf cars. Add some racing stripes and you got some bitching go-karts. It's not a half bad idea.

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Ott on Nov 11, 2009

Doesn't "Tata" translate to "Kaka"? (In which case, should it be K-mart, and not Wal Mart?)

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Charly on Nov 11, 2009

In a mature market nano's need to compete with second hand cars. And that they loose. In a young market like India the number of second hand cars is still low compared with new cars which makes second hand cars expensive and this allows a market opening for this kinds of cars (nano, original mini, beetle, 2CV & 500)

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