How To Talk About A Rebadge

Edward Niedermeyer
by Edward Niedermeyer
Edward Niedermeyer
Edward Niedermeyer

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  • Dave Podnar Dave Podnar on Nov 13, 2009

    It reminds me too much of my Malibu. Except the Malibu was in the low 20's price point. The Malibu is a good daily driver and feels somewhat upscale compared to the camry but its too brand engineeringish.

  • Mtymsi Mtymsi on Nov 13, 2009

    @mtymsi I don’t think it’s a mistake to offer it with a 4 cyl either being as most Camrys, Accords, Fusions and Malibus sold are 4cyl. I do — the 4 named cars are sold as mass market brands. Buick is supposed to be above the fray; otherwise, what is the point of Buick? Because that is what the market wants, 4 cyl engines. The buyers of those cars aren't buying them with 4 cyl engines by default, all offer 6 cyl options. In the overall scheme of things Buick can't decide what kind of brand it wants to be, near luxury or full line. The biggest problem I think they will have is getting potential buyers to consider the car. Most have no idea what kind of cars Buick sells, the brand is all but irrelevant. I'm sure were it not for Buick's Chinese popularity GM would have dropped it. The Regal won't have the base model the other offerings have but I'm sure GM would like nothing better than for Buick to be a mass market brand which is what it was for most of its history.

  • PartsUnknown PartsUnknown on Nov 13, 2009

    I've never owned a GM product and don't aspire to. The last American car I bought - my wife's 2008 Ford Taurus X - was my first. I doubt I will ever ride in - never mind buy - this Buick. But I'm seeing a German-engineered car, with an attractive exterior and interior (I think so - purely subjective), reasonably sized with class-competitive engines. Who cares if it's "not a real Buick"? Let it go - they're not going to build the ye olde land yachts ever again. Branding issues aside, and of course, the fact that no one has driven it yet, this looks like a pretty good car.

    • Joeaverage Joeaverage on Aug 22, 2010

      People who buy the Dodge Sprinter have been buying the Mercedes rebrand kits online. We could do the same with this Buick. Depending on the cost I'd like to if I bought the Bui --- ,er - Opel. Am holding out for the wagon if it ever shows up. Don't want a big SUV and we'd like to have something other than another CUV.

  • VanillaDude VanillaDude on Nov 13, 2009

    As an old Saturn guy, it slays me to see this 2011 Aura being sold as a Regal.