#Rebadge

So I got up behind a Dodge Grand Caravan the other day and I started thinking about my youth. This is because, in my youth, the Dodge Grand Caravan was an acceptable vehicle to drive, and not something you were stuck with when Enterprise ran out of full-size sedans.

There are two reasons for this: 1. Back in the day, the Dodge Caravan didn’t really have any competitors, so we didn’t really know that there were better options out there. Honda had the hinged-door Odyssey. Toyota had the weird-ass Previa. It was a mess; more importantly, 2. There were so many different versions of the Dodge Caravan that you were pretty much stuck buying a Dodge Caravan even if you actively avoided buying a Dodge Caravan.

Today, we are going to talk about an automobile called the Chevrolet Voltz. Never heard of it? Few have. That’s because it was one of the most bizarre and unusual rebadges of our entire automotive lives.

Today, we’re going to talk rebadges. I know what you’re thinking: a TTAC post about rebadges. Here comes an assault on General Motors. You can almost hear the GM PR department groaning, except for the recently departed Joel Ewanick, who doesn’t have time to groan because he’s too busy putting out a garage fire. But I’m going to leave GM out of this. Mostly. Instead, I’m going to focus on some of the more obscure rebadges from the last few decades. They were all badly conceived. Most were poorly executed. And none of them should’ve happened.

Saabsunited ran a recent piece by Sweden’s Dagensindustrie through Google Translate, and came out with a possible (and very old-GM) outcome for the new Epsilon II-based Saab 9-5:

According to Dagens Industri’s sources, GM is planning to use the new Saab 9-5: an own model program, including a future Buick in the U.S.. GM is also in a letter to Saab’s sub-contractors have estimated the time of closure of Saab to five years.

There are sources in Saab Automobile in the Dagens Industri – DI – indicates that GM now see positive opportunities to closure of Saab. By making use of Saab’s technology, tools and production equipment for GM use the new 9-5: an – that would be launched in the spring – to a future Buick in the U.S..

In the GM is also talk of exploiting Saab technology for the production of a new premium car for Opel, “says DI’s sources. It would then be about the reopening of the closed trial with an Opel Senator in Europe.