Chrysler October Sales Crash 30%; YTD Down by 39%

Paul Niedermeyer
by Paul Niedermeyer

Chrysler’s implosion continued unchecked in October, with sales down 30% from October 2008. Here are some of the details: Sebring: -32%; 300: -15%; PT Cruiser: -96%; Aspen: -95%; Chrysler brand Total: -36%.

Jeep fared only slightly less badly: Compass: -62%; Patriot: -65%; Wrangler: -16%; Liberty: -30%; Grand Cherokee: -42%; Commander: -47%; Jeep Brand Total: -37%

The (non Ram)Dodge was the bright spot: Caliber: -87%; Avenger: +13%; Charger: -22%; Challenger: -20%; Journey: -16%; Caravan: +8%; Nitro: -42%; Durango: -95%; Dodge Brand Total: -22%

And the (un Dodge) Rams: Dakota: -46%; Ram P/U: -30%; Sprinter: -52%; Total Ram: -32%

Total year-to-date sales for all Chrysler vehicles: -39% And the beat goes on.

Paul Niedermeyer
Paul Niedermeyer

More by Paul Niedermeyer

Join the conversation
4 of 29 comments
  • Geotpf Geotpf on Nov 03, 2009
    jkross22 : November 3rd, 2009 at 7:16 pm The fact that this company got any money whatsoever was itself a criminally stupid act. Who decided Chrysler was a good use and investment of tax dollars? Seriously, I’d really like to know which moron in DC made the call on that. Well, the first batch of funds were from Bush, punting the problem to Obama. Then Obama's team came very close to shutting Chrysler down (there was an informal vote in the administration that was 4-4 at one point whether or not to do so), but the final decision was that the loss of all of the manufacturing, management, and dealership jobs in the middle of the worst recession in sixty years that a total shutdown of Chrysler would result in would be A Very Bad Thing, so they helped keep the patient alive for a year or two.
  • T8528sl T8528sl on Nov 03, 2009

    Can we please stop mentioning models that are discontinued? The Aspen and Durango haven't been built since last November. For these models, inventory has a larger impact on sales than the fact that they suck. So why mention them?

  • Skor Skor on Nov 03, 2009

    It's the curse of Jeep. Consider these facts: * Jeep came about in the late 1930's, when the US military requested that US auto makers design a light, 4X4 vehicle for military reconnaissance use. * American Bantam, a small car maker, was first with a promising design. The US gov bought the design from American Bantam, and gave the drawings to Willys-Overland Motors and Ford Motor Company for further development. The final Willys design was accepted, and it became the standard WWII Jeep design, produced by both Ford and Willys. American Bantam went out of business in 1941. * After WWII both Willys and Ford made claims to the Jeep design and brand. A court case settled the matter in favor of Willys. * In the immediate post-war period, Willys-Overland Motors hit the skids financially. Teetering on bankruptcy, Willys-Overland Motors was purchased by Kaiser Motors. * Kaiser Motors dropped the Willys name entirely in 1963 and became Kaiser-Jeep. By this time all the Willys and Kaiser car models were dead, and Jeep was the only model left in production. In 1969, Kaiser sold the Jeep brand to AMC and got out of the auto business for good. * In 1983, French car maker, Renault, acquired a controlling interest in near bankrupt AMC. In 1986, the chairman of Renault, Georges Besse, was assassinated in Paris by Maoist rebels. A year later, financially struggling Renault, sold AMC to Chrysler Motor Corporation. * After acquiring AMC, Chrysler dumped all of the AMC car models, keeping only the Jeep models. * In 1998, a financially struggling Chrysler was acquired by Daimler-Benz and the new company was renamed DaimlerChrysler. In 2007, after the Chrysler portion of DaimlerChrysler threatened to drag the entire operation into bankruptcy, the management of DaimlerChrysler paid private equity investment firm, Cerberus Capital Management, L.P., to take Chrysler, and the Jeep brand, off its hands. * Cerberus is named for the mythological three-headed dog that guards the gates of hell. * On April 30, 2009, Chrysler declared bankruptcy and was bailed out by the US taxpayer. * As of today, it appears that the US gov will hand over control of Chrysler, and the Jeep brand, to Italian car maker, Fiat S.p.A. If I were Sergio Marchionne, CEO of Fiat Group, I'd keep my lucky rabbits foot in my pocket at all times.

  • Rudiger Rudiger on Nov 03, 2009
    jpcavanaugh: "The fact that the Ram pickup is not holding its own, despite the fact that it is one of the company’s nicest and most competitive products should be scaring them to death."Maybe it has something to do with Chrysler concentrating on spitting out nothing but the most expensive, highest-profit (but hardest to sell) Rams. The vast majority on the dealer lots seem to be loaded, crew-cab 4WDs. It's either that or the occasional white, strippo, contractor special.