Bob Lutz's Traveling Old Time Niche Product Sideshow

Edward Niedermeyer
by Edward Niedermeyer

Are more losses showing up on your post-bankruptcy financial statement? Are uptight Europeans and Republicans making your overseas division rescue harder than it needs to be? Is the thought of another year defined by Consumer Reports mediocrity getting you down? Good news! GM’s court jester Bob Lutz hasn’t been shipped off to chair Opel just yet, and he’s been sprinkling the autoblogosphere with his patented enthusiast-baiting niche product hints.

Did you know you’ll be able to buy a Cadillac CTS-V as either a sedan, a coupe or a wagon? When Car and Driver hear the news they “kept an external cool, but inside, we were overjoyed.” I guess I’d have been more curious how long the 550+ hp brute will be available at all, when an RWD Impala is being ruled out on fuel efficiency concerns. But there’s more wagonmania to come! Were you aware that GM is considering a wagon version of its just-announced, Opel Insignia-derived Buick Regal? How else were they going to take on Acura’s recently-announced TSX Wagon? Plus, a GS version of the Regal (aka Insignia OPC) is being hinted at as well. A station wagon with a 335 hp-ish turbocharged V6, AWD and a manual transmission? Sounds like a forum fanboy dream come true until you realize how much it would cost once they ship them over from Germany. Sadly, Lutz reveals that the chances of a Regal wagon depends on the success of the CTS sportwagon. Never mind then. But a twin-turbo Camaro? That’s a solid “ perhaps,” according to GM’s Man of Maximum. Now discuss these possible maybes ad nauseum at your forum of choice, and stop asking about financial reports, struggling overseas divisions and IPOs. Niche station wagons are what this industry is really about. Take it from Bob.

Edward Niedermeyer
Edward Niedermeyer

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  • Russycle Russycle on Nov 17, 2009

    Wagons schmagons. Let's see more El-Caministos like the one in the picture. Caddy is overdue for an El Camino clone, bring it on Bob, the market is wide open!

  • CamaroKid CamaroKid on Nov 17, 2009

    Just what GM needs, yet another car that no one will buy... How many CTS Wagons have they sold so far? Over 100? Lets face simple facts, Americans DO NOT buy wagons... stop wasting money on them

  • CanadaCraig Toyota saw this coming. So good for them for being courageous enough to say, "Wait a minute. Let's not rush into anything."
  • Rna65689660 As the previous owner of a Triumph, and current owner of a MINI, I say, LOL!
  • Yuda 1) EVs are garbage and a complete waste of time and money 2) Ford IS a business after all, cars and trucks ain't free, they take a lot of time and money to Actually make, manufacture, and build 3) SD trucks are actually useful and practical
  • Tane94 If there is market demand, build the vehicle. That's what Ford is doing. Kudos
  • Cprescott Looking like that? Egads
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