GM's New Incentive Programs Revealed

by Robert Farago

Published: October 2nd, 2009

A TTAC source asks us to perform the following mental exercise:

“Just imagine that you’re a car salesman and you come into work this morning. Your boss says we have a bunch of new incentive programs you need to learn. And here they are . . .”

Date: 09/30/2009 Ref. number: Sales / Incentives /

Subject: All Regions – October 1, 2009 – You’ve Got Incentives

NATIONAL PROGRAMS Program Number: 09-06Z-3 Program Name: GM FAMILY TENT SALE PROGRAM Effective From: October 1, 2009
Program Number: 09-40CC-2 Program Name: GM HOURLY SPECIAL ATTRITION PROGRAM Effective From: October 1, 2009
Program Number: 09-40CG-1 Program Name: UNITED SERVICES AUTOMOBILE ASSOCIATION (USAA) $750 PRIVATE OFFER Effective From: October 1, 2009
Program Number: 09-40CH-1 Program Name: UNITED SERVICES AUTOMOBILE ASSOCIATION (USAA) $1000 PRIVATE OFFER Effective From: October 1, 2009
Program Number: 10-03 Program Name: 2010 MODEL YEAR GM CUSTOMER ASSISTANCE CENTER GOODWILL CERTIFICATE PROCESS Effective From: October 1, 2009
Program Number: 10-04 Program Name: 2010 MODEL YEAR GM COLLEGE DISCOUNT PRICING PROGRAM Effective From: October 1, 2009
Program Number: 10-05 Program Name: 2010 MODEL YEAR GM CARD (BLUE/GOLD) PROGRAM Effective From: October 1, 2009
Program Number: 10-05A Program Name: 2010 MODEL YEAR GM CARDS WITH REDEMPTION LIMITS COPPER/ PLATINUM AND FLEXIBLE EARNINGS PROGRAMS Effective From: October 1, 2009
Program Number: 10-05B Program Name: 2010 MODEL YEAR GM BUSINESS CARD PROGRAM Effective From: October 1, 2009
Program Number: 10-05C Program Name: 2010 MODEL YEAR GM EXTENDED FAMILY CARD PROGRAM Effective From: October 1, 2009
Program Number: 10-06 Program Name: 2010 MODEL YEAR GM EMPLOYEE PURCHASE PROGRAM Effective From: October 1, 2009
Program Number: 10-07 Program Name: 2010 MODEL YEAR GM MOBILITY ADAPTIVE EQUIPMENT PROGRAM Effective From: October 1, 2009
Program Number: 10-08 Program Name: 2010 MODEL YEAR GM DRIVER EDUCATION PURCHASE/LEASE PROGRAM Effective From: October 1, 2009
Program Number: 10-08A Program Name: 2010 MODEL YEAR GM DRIVER EDUCATION LOANER PROGRAM Effective From: October 1, 2009
Program Number: 10-09 Program Name: 2010 MODEL YEAR GM DEALERSHIP EMPLOYEE PURCHASE PROGRAM Effective From: October 1, 2009
Program Number: 10-10 Program Name: 2010 MODEL YEAR GM SUPPLIER DISCOUNT PRICING Effective From: October 1, 2009
Program Number: 10-11 Program Name: 2010 MODEL YEAR GM CREDIT UNION MEMBER DISCOUNT PRICING PROGRAM Effective From: October 1, 2009
Program Number: 10-14 Program Name: 2010 GM CUSTOMER APPRECIATION CERTIFICATE PROGRAM Effective From: October 1, 2009
Program Number: 10-16 Program Name: 2010 MODEL YEAR GM MILITARY DISCOUNT PRICING PROGRAM Effective From: October 1, 2009
Program Number: 10-18 Program Name: 2010 MODEL YEAR GM RETIREE VOUCHER Effective From: October 1, 2009
Program Number: 10-19 Program Name: 2010 MODEL YEAR GM INTRANSIT INTEREST CREDIT PROGRAM Effective From: October 1, 2009
Program Number: 10-20 Program Name: 2010 MODEL YEAR GM PRICE PROTECTION PROGRAM Effective From: October 1, 2009
Program Number: 10-40AA-1 Program Name: OCTOBER OVERAGE BONUS CASH PROGRAM Effective From: September 26, 2009
Program Number: 10-40B Program Name: GMAC SMARTLEASE PROGRAM Effective From: October 1, 2009
Program Number: 10-40USB Program Name: CADILLAC OCTOBER US BANK LEASE PROGRAM Effective From: October 1, 2009

And then there are the regional programs . . .

WESTERN REGION PROGRAMS
Program Number: 10-31BD Program Name: CREDIT UNION SUPPORTED LEASE PROGRAM Effective From: October 1, 2009
Program Number: 10-31D-1 Program Name: GM WESTERN REGION 2009/2008 RETAIL CONSUMER CASH/APR/DEALER CASH INCENTIVES Effective From: October 1, 2009
SOUTH CENTRAL REGION PROGRAMS
Program Number: 10-32D-1 Program Name: GM SOUTH CENTRAL REGION 2009/2008 RETAIL CONSUMER CASH/APR/DEALER CASH INCENTIVES Effective From: October 1, 2009
SOUTHEAST PROGRAMS
Program Number: 10-33BD Program Name: CREDIT UNION SUPPORTED LEASE PROGRAM Effective From: October 1, 2009
Program Number: 10-33D-1 Program Name: GM SOUTHEAST REGION 2009/2008 RETAIL CONSUMER CASH/APR/DEALER CASH INCENTIVES Effective From: October 1, 2009
NORTHEAST PROGRAMS Program Number: 10-34BD Program Name: CREDIT UNION SUPPORTED LEASE PROGRAM Effective From: October 1, 2009
Program Number: 10-34D-1 Program Name: GM NORTHEAST REGION 2009/2008 RETAIL CONSUMER CASH/APR/DEALER CASH INCENTIVES Effective From: October 1, 2009
Program Number: 10-34G Program Name: GM NE REGION NEW JERSEY COST SURCHARGE REFUND PROGRAM Effective From: October 1, 2009
Program Number: 10-34USB Program Name: OCTOBER US BANK LEASE PROGRAM Effective From: October 1, 2009
NORTH CENTRAL PROGRAMS
Program Number: 10-35BD Program Name: CREDIT UNION SUPPORTED LEASE PROGRAM Effective From: October 1, 2009
Program Number: 10-35D-1 Program Name: GM NORTH CENTRAL REGION 2009/2008 RETAIL CONSUMER CASH/APR/DEALER CASH INCENTIVES Effective From: October 1, 2009
Program Number: 10-35G Program Name: SELECT STATES GM ILLINOIS COST SURCHARGE REFUND PROGRAM FOR RETAIL PARTS MARK-UP DEALERS Effective From: October 1, 2009
Program Number: 10-35USB Program Name: OCTOBER US BANK LEASE PROGRAM

Robert Farago

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2 of 22 comments

Truckducken on Oct 03, 2009

FreedMike, The market for midsize wagons isn't dead, it's just been renamed 'the crossover market'. Egad, I saw a couple of Venzas on the road yesterday...what are people thinking? The new CAFE regs at least give wagons a fighting chance. But as long as there are suckers out there who will pay an extra $10K for a crossover vs. the same product with more glass and cargo space (i.e. a wagon), I don't expect much progress.

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Accs on Oct 04, 2009

Nah this isnt hard at all. Just like figuring out why the TB was canned.. the the Equinox is now just as big. Or why CUVS are as big as SUVS for GM. At my work.. there is one motto. Only thing ya can rely on.. is change itself. (The rest is a hunk of shit)

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