Quote Of The Day: That We May One Day Build A Cayenne Edition
Published: September 8th, 2009
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“We’re building more than one car; we’re building a brand,”
McLaren boss Ron Dennis, on the announcement of the one car that McLaren is bringing to market in 2011, the MP4-12C. By 2015 McLaren hopes to offer a 911 competitor and a Carrera GT-class super-duper car, bringing total volume to 4,000 units per year, reports the Times. The MP4-12C is named for Dennis’s 1997 Formula One-winning race car, and will be rocking all the mid-engine V8, adaptive suspension, carbon-fiber chassis, gullwing doors and seven-speed accoutrement one expects at a $250k price point. Meanwhile, the designer of McLaren’s first road car is betting on tiny city cars. And it’s tough to tell which of the two is crazier.
More by Edward Niedermeyer
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I'd bet on Ron Dennis. No disrespect meant to Gordon Murray, but the fact is there will always be super rich people who want to flaunt their wealth. Ordinary people who can afford personal transportation, on the other hand...
Ford may ask 'why not?" But I say 'why?'
They just love coming out with rich boys' toys in the midst of recessions (F1 in '92), don't they? Perhaps it will work better this time.
Can't even gap a Volvo wagon?