GM Advertising Is Insane

Edward Niedermeyer
by Edward Niedermeyer

GM’s new ad campaign, featuring Chairman Ed Whitacre, centers around the catchphrase “may the best car win.” According to the New York Times, the lure to new buyers will be a 60-day refund on any new GM product. In short, the perfect way to remind shoppers that buyer’s remorse comes standard on most GM vehicles. But that’s not even the craziest part of GM’s latest bid for consideration. To find out more, let’s just surf over to . . .

Oops! The site, name and branding concept behind GM’s next big marketing thing has already been taken! By Yamaha! For a golf car(t)! Bold Moves!

Seriously though, where can we learn more about why choosy consumers should choose The General? It’s actually Once you’re there, feel free to fill out your own opinion about which brands are the best at various metrics (e.g., efficiency, safety, quality, etc). And when you’re done, you can see the top-ranked brands based on visitor selections. Surprise! None of them are GM brands. Congratulations, General Motors, you’re doing a fine job advertising for the competition.

Edward Niedermeyer
Edward Niedermeyer

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4 of 53 comments
  • FreedMike FreedMike on Sep 11, 2009
    esg : September 11th, 2009 at 1:27 am I don’t hate GM. I just want the free market to dictate they go away. As long as the Obama administration is around, GM is ours to painfully have and pay for. GM-PLEASE!!–GO TITS UP!! Like I said...ideology is more important than the well being of hundreds of thousands of working people, plus the well being of our entire economy. No doubt you'd be patting yourself on the back as the economy craters. Thanks for proving my point.
  • CamaroKid CamaroKid on Sep 11, 2009
    As long as the Obama administration is around, GM is ours to painfully have and pay for. GM-PLEASE!!–GO TITS UP!! You need to check your calendar again... it was actually "W" who bailed out GM last fall Obama is mearly following the Bush plan... Bush Socialized AIG, Citi Group, WaMu, Freddy, Fanny, GM, Chrysler (I'll spare you the long list) Actually since Obama took over Bank stocks are up over 20% and the Dow is up over 15%
  • Lokki Lokki on Sep 11, 2009

    Just went and voted.. No GM car has been voted the best in any category still and likely never will be. Why do they do things like this to themselves?

  • KixStart KixStart on Sep 14, 2009

    In a week or two, they'll tally up the votes and then tell us we're wrong, that GM is the most fuel efficient, etc, etc, etc. And this advertising campaign will be a really big win because people just love to be told they're wrong.