GM Advertising Is Insane
GM’s new ad campaign, featuring Chairman Ed Whitacre, centers around the catchphrase “may the best car win.” According to the New York Times, the lure to new buyers will be a 60-day refund on any new GM product. In short, the perfect way to remind shoppers that buyer’s remorse comes standard on most GM vehicles. But that’s not even the craziest part of GM’s latest bid for consideration. To find out more, let’s just surf over to maythebestcarwin.com . . .
Oops! The site, name and branding concept behind GM’s next big marketing thing has already been taken! By Yamaha! For a golf car(t)! Bold Moves!
Seriously though, where can we learn more about why choosy consumers should choose The General? It’s actually thebestcarwins.com. Once you’re there, feel free to fill out your own opinion about which brands are the best at various metrics (e.g., efficiency, safety, quality, etc). And when you’re done, you can see the top-ranked brands based on visitor selections. Surprise! None of them are GM brands. Congratulations, General Motors, you’re doing a fine job advertising for the competition.
More by Edward Niedermeyer
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Just went and voted.. No GM car has been voted the best in any category still and likely never will be. Why do they do things like this to themselves?
In a week or two, they'll tally up the votes and then tell us we're wrong, that GM is the most fuel efficient, etc, etc, etc. And this advertising campaign will be a really big win because people just love to be told they're wrong.