TTAC Data Dive: Ten Years of Hyundai Sales
Published: August 19th, 2009
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TTAC commenter bumpy ii has compiled another spreadsheet (XLS format) of monthly sales goodness for your data diving pleasure. This time it’s ten years worth of monthly Hyundai sales by nameplate. See how the Elantra/Sonata combo has carved out a giant chunk of the midsized sedan market. Check out the rise and fall of the Tiburon. Puzzle at why Hyundai ever wasted its effort on the Azera. It’s data-tastic!
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“A LOOOOONG whay to go?” I questioned that as well. I have an 01 Elantra hatchback w/ 128K miles on it. Except for the need to the 60K service, it's been basically problem-free. More than I can say for every other car (all GM) I've ever owned.
Good news for Hyundai: Core models, including the larger Sonata and Santa Fe, did not crater with high gas prices or the market downturn. Bad news: Tucson has been on a long, slow decline. This is a big "miss", not only because of lost sales but because it forces the Santa Fe to do battle with cheaper RAVs and CRVs. Also, Entourage and Veracruz are both flops. The next-gen Tucson and new Portico can't come soon enough.
I wouldn't be afraid to purchase a Hyundai or KIA - the lower initial price and warranty do much to allay concerns over possible "buyers remorse." I would be afraid (indeed very afraid) to purchase anything from GM or Chrysler (Ford is a so-so, there are promising quality signs, but no way to know if the new ones will hold up long term). Methinks that there a many like me.