Positive Post Of The Day: Miata Gets Some Competition Edition

Edward Niedermeyer
by Edward Niedermeyer

Volkswagen’s BlueSport is still in concept form, but that didn’t stop Autobild from taking it out and comparing it to Mazda’s Miata, the industry standard for affordable fun. “Not bad, truly not bad,” is how the BlueSport’s creator Marco Fabiano describes the Miata, his concept’s intended prey. Which means the BlueSport will have to be “damn good, truly damn good” to break Mazda’s 20-year stranglehold on the entry-roadster market. At least VW is clear on that much going into the project.

Autobild says that the 95 km/h-limited BlueSport feels “similar” to the MX-5, even though it hasn’t got the production go-ahead yet and the diesel engine still sounds like a tractor. But the stomach “kribbelt” around the corners and the shove is said to be admirable, which is what really matters. And since the front suspension is Polo-based, and the mid-engine drivetrain is a shoved-back Golf’s transverse unit, the BlueSport should cost less (in Europe, anyway) than the Miata. They’re saying under €25k.

On the less positive side, wasn’t this basic strategy attempted with Toyota’s MR2 Spyder? Sure, the MR2 never had a diesel option, stop-start technology, or any of VW’s conceptual teases, but otherwise the concept was remarkably similar. And despite benchmarking the Mazda, Toyota’s roadster came up well short in terms of sales. Given that VW is planning Audi, Seat and possibly Porsche versions of the same concept, VW also runs the risk of replicating the MR2’s “success” across several line-blurring brands.

But, hey, since when do enthusiasts care if a car makes money? Any competition for the Miata is enough to warrant a positive post. Because who’s going to blame us when VW decides to not bring it stateside?

Edward Niedermeyer
Edward Niedermeyer

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  • Johnny ro Johnny ro on Sep 01, 2009

    I cant buy another Mazda until they get rid of that goofy huge smiley face front.

  • Imag Imag on Sep 02, 2009

    I'm surprised no one mentioned the Gen 4 Miata, rumored to be lighter, coming in a couple years. That is where the comparison will be. Personally, I'm glad to welcome VDub to one of the best segments in town. The more the merrier, even if they are focused slightly differently. I like the look, and I love the idea of the mid-engine diesel sports car, along with it's possible Porsche offspring. Still, the next Miata or RX-7 might be the ones to grab my cash in the end. Looking forward to all of them...

  • Analoggrotto I hope the walls of Mary Barra's office are covered in crushed velvet.
  • Mikey For 36.4 years i punched the clock at GM Canada.. For the last 15.5 years (frozen at 2008 rates) my GM pension shows up in my account. I flirted with Fords for a couple of years but these days I'm back to GM vehicles and still qualify for employee price. Speaking as a High School drop out ..GM provided myself and family a middle class lifestyle.. And still does .. Sorry if i don't join in to the ever present TTAC ..GM Bash fest
  • Akear Does anyone care how the world's sixth largest carmaker conducts business. Just a quarter century ago GM was the world's top carmaker. [list=1][*]Toyota Group: Sold 10.8 million vehicles, with a growth rate of 4.6%.[/*][*]Volkswagen Group: Achieved 8.8 million sales, growing sharply in America (+16.6%) and Europe (+20.3%).[/*][*]Hyundai-Kia: Reported 7.1 million sales, with surges in America (+7.9%) and Asia (+6.3%).[/*][*]Renault Nissan Alliance: Accumulated 6.9 million sales, balancing struggles in Asia and Africa with growth in the Americas and Europe.[/*][*]Stellantis: Maintained the fifth position with 6.5 million sales, despite substantial losses in Asia.[/*][*]General Motors, Honda Motor, and Ford followed closely with 6.2 million, 4.1 million, and 3.9 million sales, respectively.[/*][/list=1]
  • THX1136 A Mr. J. Sangburg, professional manicurist, rust repairer and 3 times survivor is hoping to get in on the bottom level of this magnificent property. He has designs to open a tea shop and used auto parts store in the facility as soon as there is affordable space available. He has stated, for the record, "You ain't seen anything yet and you probably won't." Always one for understatement, Mr. Sangburg hasn't been forthcoming with any more information at this time. You can follow the any further developments @GotItFiguredOut.net.
  • TheEndlessEnigma And yet government continues to grow....
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