Jeep is Ranked the Most Patriotic Brand for the 23rd year in a Row

Chris Teague
by Chris Teague

Though Memorial Day marks the start of summer for many Americans, July 4th is the official holiday of summer. The annual ranking of the most patriotic brands has landed as we approach the holiday, and Jeep has again taken the top spot.


The survey ranks brands from all sectors of the economy, but Jeep has dominated the listing for 23 years, reaching the number-one position every year since Brand Keys started the survey in 2002. Second on the list is Ford Motor Company, but no other auto brands made it into the top 50.


The remaining top ten patriotic brands include Levi Strauss, Coca-Cola, Disney, Walmart, Harley Davidson, Apple, Jack Daniels, and Amazon. It’s interesting that tech brands made the top ten, but historic companies like Hershey’s (number 11) did not. Ralph Lauren, whose logo contains an American flag, was 12.

Brand Keys polled 7,460 consumers aged 18 to 65. Respondents were balanced for gender and political affiliation, and the survey included 1,381 brands across 143 categories. The company evaluated responses based on its “independently validated emotional engagement measures,” which it said identifies how well brands resonate with “the value of patriotism.”


As Brand Keys pointed out, the nation is particularly divided politically, which has trickled down to the brands that people most associate with their country. That said, 80 percent of respondents said patriotism was a big deal, saying it was extremely or very important. Brands that look to patriotism as a strategy may see a payoff, as Brand Keys noted that they see better bottom lines, to the tune of six times better than other companies.

[Images: Jeep, Ford]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • 3-On-The-Tree 3-On-The-Tree on Jun 14, 2024

    Lou_BC

    same here I grew up on 2-stroke dirt bikes had a 1985 Yamaha IT200 2-strokes then a 1977 Suzuki GT750 2-stroke 750 streetike fast forward to 2002 as a young flight school Lieutenant I bought a 2002 suzuki Hayabusa 1300 up in Huntsville Alabama. Still have that bike.

  • BobinPgh BobinPgh on Jun 14, 2024

    I guess and Amway branded car delivered by an Amway distributor who then tries to get you into their cult is a patriotic brand.

  • Kwik_Shift_Pro4X What's next? Your EV hacked and shutdown until you pay a ransom?
  • SilverCoupe As I expect you are aware, the panel gaps on Saturns were because the plastic body panels expanded and contracted more than metal body panels do. So in theory, had the owner enclosed a photo taken during a warmer month, the gaps would not be so large.
  • Theflyersfan Congratulations: You paid off a crime organization and you can bet that info about how to crack them and organizations like them is now on the dark web. Hopefully this CDK has used this experience to upgrade everything and possibly bring in some new network and IT security crew to patch the holes. Or it'll be like the mobile phone service providers (most recently AT&T, who just announced that pretty much everyone who used them just had their identities leaked) that seem to get blasted several times a year and all of our info is floating around waiting to get f'ed over.
  • Arthur Dailey Compare current sedans to the sedans sold during their heyday. Current sedans are lower to the ground, have much lower ground clearance and much less headroom. Meanwhile the average age of a new car buyer is getting older. Current sedans are ergonomically inferior. And a CUV or SUV is far more functional. Generally has larger cargo capacity, and better visibility/sightlines. As far as driving experience any CUV/SUV on the market currently outperforms and has ride dynamics as good or better than most of the 'popular' sedans of the past. Just as a minivan was much better at most of the functions required of a mid or full sized station wagon, a CUV or SUV performs most of the everyday functions of a vehicle better than a sedan does.
  • SCE to AUX Morale of the story: Crime pays.
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