Car and Driver's David E. Davis Pimps for Lincoln

Robert Farago
by Robert Farago

As my father would say, another myth exploded. Eddie Alterman brought David E. Davis back to Car and Driver to . . . what? Restore lost street cred? Re-connect with baby boomers who left the buff book in disgust at its fall from Wilkinsonian grace? Who knows. But one thing is for sure: Davis’ latest column is an unconscionable, virtually unreadable sop to Ford, CEO Alan Mulally and the dead-in-the-water Lincoln brand. Davis starts as he means to finish, deploying prose that’s the metaphorical equivalent of Huggy Bear’s wardrobe: “Mr. Mulally has now demonstrated beyond all doubt that he’s the real thing, and his revamped Ford Motor Company, with a terrific portfolio of new products, is rolling proof.” Strip away the Bend Down Low vibe and sure, you could make the case. But it doesn’t take Davis but a brace of paragraphs to stretch both credibility and credulity to the breaking point. “The Lincoln MKT is the latest of several new products that are helping Ford regain lost territory.” Speaking of losing it . . .

Lincoln MKT? The badge engineered, blinged-up Ford Flex? THAT’S Davis’ proof of a Ford turnaround? Methinks he’s got it exactly backwards. The MKT is emblematic of how far Ford has left to travel. It’s an ersatz luxury car that looks like a Hannibal Lector art car in search of an unlimited supply of plankton.

Of course, the MKT IS a crossover—a term that Davis feels obliged to define for people who read an ancient copy of Car and Driver once a year whilst waiting for bridge work. But EcoBoosted or not, pronouncing the MKT a category killer is like nominating Ralph Nader for president.

Which isn’t the worst of it. The real tragedy: Davis spends five paragraphs giving a review of the MKT that seems lifted from, or headed to, your local newspaper’s automotive section. And then he really loses it.

It is difficult to imagine our government, or any government, ever creating such an astonishing array of features and benefits in one automobile. The Soviet Union had a vast automotive industry run by workers committees and government bureaus, and the communists managed to create the Trabant, arguably the worst car ever made. They never built a good car, only “less bad” cars. U.S. Senators and TV talk-show geniuses keep wondering why American carmakers can’t make the sort of cars people want. Ladies and gentlemen, I give you the Ford Motor Company, presently offering the Lincoln MKT and about 8 or 10 other cars as good as any vehicles from anywhere.

WTF?

Robert Farago
Robert Farago

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  • Ohsnapback Ohsnapback on Aug 09, 2009

    Ford, with the exception of the Mustang GT, is absolutely, positively on a torrid pace to have produced one of the longest strings of snooze-mobiles of an major automaker since we partied like it was 1999. Give us something to get excited about, Ford. I can deal with temperamental, even, as long as it raises my blood pressure. Your world through my eyes is collage of Duratec motors humming like John Deere's, green lit gauges and that now oh-so-familiar toothy and sappy grin.

  • Anonymous Anonymous on Aug 09, 2009
    Ford, with the exception of the Mustang GT, is absolutely, positively on a torrid pace to have produced one of the longest strings of snooze-mobiles of an major automaker since we partied like it was 1999. That is why I call Ford, America's Toyota.
  • Theflyersfan If this saves (or delays) an expensive carbon brushing off of the valves down the road, I'll take a case. I understand that can be a very expensive bit of scheduled maintenance.
  • Zipper69 A Mini should have 2 doors and 4 cylinders and tires the size of dinner plates.All else is puffery.
  • Theflyersfan Just in time for the weekend!!! Usual suspects A: All EVs are evil golf carts, spewing nothing but virtue signaling about saving the earth, all the while hacking the limbs off of small kids in Africa, money losing pits of despair that no buyer would ever need and anyone that buys one is a raging moron with no brains and the automakers who make them want to go bankrupt.(Source: all of the comments on every EV article here posted over the years)Usual suspects B: All EVs are powered by unicorns and lollypops with no pollution, drive like dreams, all drivers don't mind stopping for hours on end, eating trays of fast food at every rest stop waiting for charges, save the world by using no gas and batteries are friendly to everyone, bugs included. Everyone should torch their ICE cars now and buy a Tesla or Bolt post haste.(Source: all of the comments on every EV article here posted over the years)Or those in the middle: Maybe one of these days, when the charging infrastructure is better, or there are more options that don't cost as much, one will be considered as part of a rational decision based on driving needs, purchasing costs environmental impact, total cost of ownership, and ease of charging.(Source: many on this site who don't jump on TTAC the split second an EV article appears and lives to trash everyone who is a fan of EVs.)
  • The Oracle Some commenters have since passed away when this series got started.
  • The Oracle Honda is generally conservative yet persistent, this will work in one form or fashion.
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