Alpha-Bits

Edward Niedermeyer
by Edward Niedermeyer

General Motors’ so-called Alpha platform has been something of an enigma since it was first conceptualized by Holden as the TT36 Torana for the 2004 Sydney Auto Show. The TT36 concept was Holden’s pitch for a sub-CTS RWD global premium sedan, although, in proper GM fashion, that job went to the late, unlamented BLS. Though fuel economy issues were said to have killed the possibility of introducing an RWD model below the CTS, the penalty wasn’t huge, making the decision to go with a Saab 9-3 rebadge all the more strange. “As a lightweight rear-wheel-drive car that is going to add about 1mpg compared to an equivalent lightweight front-wheel drive car . . . we just have to sort of wait a while and see where we are,” is how Bob Lutz explained it to Go Auto last year. More likely, GM simply had no money to develop the platform in those pre-bailout days. Now that taxpayers are footing the bill, what can we expect from Alpha?

“Torana is a rear-wheel drive vehicle smaller than the Zeta architecture and smaller than the current CTS Cadillac architecture. It is, or would be, about the size of a BMW 1-Series — maybe just a tiny bit bigger to enable larger wheels,” Mr Lutz told Go Auto in January 2008.

Now that is the architecture that has been bandied about the US press under the name of ‘Alpha Architecture’, and Alpha is still under consideration, but we haven’t kicked off any design work or any engineering work because we have to sort our way through this 35mpg (6.72L/100km) task . . . If we proceed with the Alpha Architecture, I think it is safe to say that Holden would be vitally interested in participating in that project.

If, in January of ’08, Lutz was still referring to Alpha as an “if,” the platform still has major engineering work to be done. And despite having previously made Holden GM’s RWD “global home room,” it seems that the Alpha platform will be developed in the United States. In 2004, when the Torana TT36 concept came out, Holden was raring to build it. “It could be designed and produced off a number of GM platforms, taking advantage of the virtual maths-based processes and component sharing which enabled us to build this working concept in a very short space of time,” said Holden’s design chief at the time. So if Holden came up with the Alpha idea and serves as GM’s in-house RWD developers, why aren’t they developing it? No word for now.

Edward Niedermeyer
Edward Niedermeyer

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  • PeteMoran PeteMoran on Aug 19, 2009

    The Alpha is dead. GM Holden have taken a decision already and Cruze is it. My information is that no work is being done on Alpha and hasn't been for sometime. BTW, Zeta missed its MPG target by about 15%.

  • George B George B on Aug 20, 2009

    The Chrysler Crossfire failed largely due to insufficient leg room for most customers. It would be a mistake to make a Cadillac with less interior room than the fairly small 3 series. slateslate : August 19th, 2009 at 12:25 pm This is another area the Big 2.8 are hopeless……people are willing to pay a premium for high-content small/compact cars. Wrong! The VW Jetta is probably at the upper limit of price premium for a high-content small/compact car and it had to grow to fit it's price.

  • Dwford Ford's management change their plans like they change their underwear. Where were all the prototypes of the larger EVs that were supposed to come out next year? Or for the next gen EV truck? Nowhere to be seen. Now those vaporware models are on the back burner to pursue cheaper models. Yeah, ok.
  • Wjtinfwb My comment about "missing the mark" was directed at, of the mentioned cars, none created huge demand or excitement once they were introduced. All three had some cool aspects; Thunderbird was pretty good exterior, let down by the Lincoln LS dash and the fairly weak 3.9L V8 at launch. The Prowler was super cool and unique, only the little nerf bumpers spoiled the exterior and of course the V6 was a huge letdown. SSR had the beans, but in my opinion was spoiled by the tonneau cover over the bed. Remove the cover, finish the bed with some teak or walnut and I think it could have been more appealing. All three were targeting a very small market (expensive 2-seaters without a prestige badge) which probably contributed. The PT Cruiser succeeded in this space by being both more practical and cheap. Of the three, I'd still like to have a Thunderbird in my garage in a classic color like the silver/green metallic offered in the later years.
  • D Screw Tesla. There are millions of affordable EVs already in use and widely available. Commonly seen in Peachtree City, GA, and The Villages, FL, they are cheap, convenient, and fun. We just need more municipalities to accept them. If they'll allow AVs on the road, why not golf cars?
  • ChristianWimmer Best-looking current BMW in my opinion.
  • Analoggrotto Looks like a cheap Hyundai.
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