Will This Nice Lady Kill Opel?

Bertel Schmitt
by Bertel Schmitt

After a lot of arm twisting, and several deadlines set by the US court and the German government, the Opel deal finally is entering the final round—for now. After a suitor has been found, a French woman may spoil the whole wedding.

Reuters has it that China’s BAIC has finally done what was expected they would do: Submit a non-binding offer for Germany’s Opel. About time it is.

Federal bankruptcy Judge Robert Gerber had given GM lawyers a Friday deadline to submit papers. His Honor will rule by July 10 on a plan to create a “new GM,” and the Opel issue needs to be settled. The Germans had set a July 15 deadline for final offers.

Magna and its Russian partners appears to be way ahead of BAIC. Magna’s board of directors wants to approve a business plan for Opel on July 7, an act that is widely seen as a rubberstamping exercise.

Belgian holding company RHJ International is officially still in the game. After posting a sharp loss on Wednesday, it has become very doubtful whether RHJ has the necessary wherewithal to play with the big boys.

Business plans submitted will be evaluated by PriceWaterhouse Coopers on behalf of Berlin. The government will have to cough up more money after already extending Opel a six-month 1.5 billion bridge loan. Price Waterhouse needs to determine whether the proposals are sound.

Whoever wins the race for Opel isn’t in the clear yet. It’s just beginning to get interesting.

When asked whether Brussels anti trust watchers will examine any deal for Opel very closely, German Deputy Economics Minister Jochen Homann told reporters: “Yes, clearly.” It sounded like he liked it. Homann expressed skepticism over Magna’s concept for Opel. “We will see whether Magna’s concept is successful. It is based on theories over which one can heartily discuss . . . There are justifiable question marks.” Homann pointed to the chronic structural overcapacities that the EU is concerned about and cautioned that the European Commission has stated a bailout could not distort competition.

Heinrich Weiss, President of the German-Russian Chamber of Commerce Had harsher words, says Der Spiegel. Weiss called the Magna/Sberbank concept “amateurish. It is irresponsible vis-a-vis the taxpayer to keep this ramshackle business alive.” According to Weiss, Magna, Sberbank and GAZ are “weak partners.” Like Homann, Weiss is concerned about overcapacity. “The weakest players have to go.”

There is another issue that gives the amateur league that competes for Opel the heebie-jeebies: French Economy and Finance Minister Christine Lagarde is widely rumored to become the European Union’s Competition Commissioner in November. France doesn’t have any Opel plants. France is home to key competitors PSA Peugeot Citroën and Renault, which counts the French state as a large shareholder. They would be delighted if Opel bit the dust.

So this is how it might go down: A partner is found for Opel, and the matter can be laid to rest until the September elections in Germany. After the elections, Brussels shoots the deal down. There will be perfunctory protests from Germany. Then, Europe’s auto makers can breathe a little easier.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Cammy Corrigan Cammy Corrigan on Jul 04, 2009

    Folkdancer, They fear women because secretly they know that we know more about cars than they do! ;O)

  • TireGuy TireGuy on Jul 04, 2009

    Bertel & Katie: Neelie Kroes was sharp enough the last years anyway. Normally it cannot get much worse. Bertel: I do not see this timeline. The EU e.g. approved a rescue loan for the German retail chain Quelle within a day. If one party is chosen for buying Opel, this will have already been aligned with the EU way before, or will get approval within a short time frame. I do not see this pending until November, no chance.

  • Mebgardner I test drove a 2023 2.5 Rav4 last year. I passed on it because it was a very noisy interior, and handled poorly on uneven pavement (filled potholes), which Tucson has many. Very little acoustic padding mean you talk loudly above 55 mph. The forums were also talking about how the roof leaks from not properly sealed roof rack holes, and door windows leaking into the lower door interior. I did not stick around to find out if all that was true. No talk about engine troubles though, this is new info to me.
  • Dave Holzman '08 Civic (stick) that I bought used 1/31/12 with 35k on the clock. Now at 159k.It runs as nicely as it did when I bought it. I love the feel of the car. The most expensive replacement was the AC compressor, I think, but something to do with the AC that went at 80k and cost $1300 to replace. It's had more stuff replaced than I expected, but not enough to make me want to ditch a car that I truly enjoy driving.
  • ToolGuy Let's review: I am a poor unsuccessful loser. Any car company which introduced an EV which I could afford would earn my contempt. Of course I would buy it, but I wouldn't respect them. 😉
  • ToolGuy Correct answer is the one that isn't a Honda.
  • 1995 SC Man it isn't even the weekend yet
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