TTAC Starts New Campaign for Press Cars, Honors Ford
Carmakers build cars. The Truth About Cars (TTAC) reviews cars. What’s the problem with that? Any car company that takes account of TTAC’s no-holds-barred reviews is better positioned to appreciate their strengths and learn from their mistakes. To grow, develop, improve, compete and thrive. And yet, the list of automakers that refuse us access to their press cars is, shall we say, comprehensive. As of today, I’m launching a campaign to change that, to get the latest vehicles into the hands of TTAC’s reviewers. Not by altering this website’s call-it-like-we-see-it remit (heaven forfend), but by appealing to the automakers’ sense of honesty, integrity and fair play—and bludgeoning them with our site stats (1m+ unique visits per month, over 2m page views, top Google rankings).
It’s going to be an uphill battle. But it’s always been an uphill battle. And TTAC does have its industry supporters. Ford, for example, has put us in the driver’s seat of many of their new products. For that, we salute The Blue Oval Boyz—who’ve promised to read your comments below. So please, join me in thanking FoMoCo for having the courage to face the music, and dance.
There will be more updates to follow, so you can know which carmakers are willing to consider the truth about cars. [If any car company wants to reach out, please email email@example.com]
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