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Data Dive: GM's Incentives Are NUTS
by
Robert Farago
(IC: employee)
Published: July 7th, 2009
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Click here for a pdf of GM’s latest incentive programs. To give you an idea of how complicated this company’s pricing has become, note that the company providing the information, AIS rebates, is an independent third party. They make a good part of their living interpreting the GM FUD for the bankrupt automaker’s dealers. Huh.
Robert Farago
More by Robert Farago
Published July 7th, 2009 8:08 PM
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That's insane. 17 Pages?
This is why manufacturers should go to no-haggle pricing, and eliminate all the nonsense while improving the purchase experience. This is also why I distrust anything called "MSRP" or "Dealer Invoice", because they aren't real. The only 'good' deal on a car is the one you can afford - on a reliable vehicle. Airline tickets seem to be priced the same way - and we see how well they're doing (Southwest excluded)!
Get your rebates while you can! '08 BUICK LUCERNE $3,500 '08 PONTIAC G8 $3,000 (GT or not GT? That is the question.) '08 CADILAC ESCALADES $8,500 (all varieties) '08 GMC YUKONS $6,000 (all varieties) The '10s are going to be out soon, or may be out already, but they still got 08's on the lots? allegro
That PDF is ab-so-lute-ly incredible. And I thought the Internal Revenue Code was bad.