Honda Dives 39.2 Percent, Toyota Down 38.4 Percent

Edward Niedermeyer
by Edward Niedermeyer
honda dives 39 2 percent toyota down 38 4 percent

Gosh that sounds bad, doesn’t it? Honda’s silver lining is (sorta) legit though, since the big H set an all-time sales record in May 2008. Toyota has no such excuse. Besides, falling sales are salling sales. So let’s put the lipstick away, and take a good, hard look at this pig.

Honda’s stats reflect the steep declines in car sales (-47.6) and shallower drop in truck sales (21.2) we’re seeing elsewhere. Acura (-34) also did better month-on-month than the Honda brand (-39.7). Of course this means that Accord and Civic were way down, clocking-in at -46.3 percent and -59.6 percent respectively. Honda’s new Insight hybrid had a relatively strong showing, however, with 2,780 moving off the lot last month. The Honda Odyssey (-2.9 percent) and Pilot (-8.9 percent) were relatively steady, with the Element (-46.7) and Ridgeline (-56.6) leading truck declines. Acura’s best performers were TL (-18.4) and RDX (-23.8).

Toyota’s core brand also did worse than its Lexus luxury brand, which fell 33.9 percent to Toyota’s 39 percent drop. There wasn’t as much discrepancy between cars and trucks for ToMoCo though, with cars falling 37.6 percent and trucks down 38.3 percent. Meanwhile, all Scion models have seen sales drop by at least 50 percent since last year. The box-fresh Venza sold 4,745 units in one of its first sales months, while the Lexus GS sold just 516.

Otherwise, Toyota and Lexus passenger vehicles saw sales fall between 32.2 percent (Corolla) and 62 percent (Lexus SC). On the “truck” front, the RAV-4 and Lexus RX stayed strong-ish with “only” 14.4 percent and 9.7 percent drops in sales respectively. The 4Runner is falling off badly with a 60 percent drop. Land Cruiser, FJ Cruiser and Tundra aren’t far behind, with sales of all three down by over 50 percent.

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2 of 65 comments
  • Long126mike Long126mike on Jun 07, 2009
    No, it is not. Yes, it is. There is no grand conspiracy involved to make your very precious Aveo look bad.

  • M1EK M1EK on Jun 08, 2009

    BTW, don't assume we don't have any experience with the Aveo. I've been stuck with two now on business trips.

  • Damon Thomas Adding to the POSITIVES... It's a pretty fun car to mod
  • GregLocock Two adjacent states in Australia have different attitudes to roadworthy inspections. In NSW they are annual. In Victoria they only occur at change of ownership. As you'd expect this leads to many people in Vic keeping their old car.So if the worrywarts are correct Victoria's roads would be full of beaten up cars and so have a high accident rate compared with NSW. Oh well, the stats don't agree.
  • Lorenzo In Massachusetts, they used to require an inspection every 6 months, checking your brake lights, turn signals, horn, and headlight alignment, for two bucks.Now I get an "inspection" every two years in California, and all they check is the smog. MAYBE they notice the tire tread, squeaky brakes, or steering when they drive it into the bay, but all they check is the smog equipment and tailpipe emissions.For all they would know, the headlights, horn, and turn signals might not work, and the car has a "speed wobble" at 45 mph. AFAIK, they don't even check EVs.
  • Not Tire shop mechanic tugging on my wheel after I complained of grinding noise didn’t catch that the ball joint was failing. Subsequently failed to prevent the catastrophic failure of the ball joint and separation of the steering knuckle from the car! I’ve never lived in a state that required annual inspection, but can’t say that having the requirement has any bearing on improving safety given my experience with mechanics…
  • Mike978 Wow 700 days even with the recent car shortages.