Ask the Best and Brightest: How Long Can "New GM" Claim to Be "New"?

Robert Farago
by Robert Farago
ask the best and brightest how long can new gm claim to be new
Dear XXXX,

As you may know, GM is using an expedited, court-supervised process to accelerate the reinvention of our company. At the core of that reinvention is a commitment that we will put the customer first in all that we do — starting with great cars, trucks and crossovers, and the best sales and service experience possible. We want to earn your trust in several ways, including:

GM Dealers — They are very much open for business and ready to meet your sales and service needs. And even though we are seeking buyers for our Saturn and Saab brands, have just announced the selection of a buyer for the HUMMER brand, and have decided to eventually phase out Pontiac, those dealerships also remain open and ready for service. The bottom line is service for GM vehicles will always be available through authorized GM retail and service facilities by GM-trained Goodwrench experts, with Genuine GM Parts on hand.

GM Vehicles — At this, the most important moment in the history of our company, our dedication to high-quality, fuel-efficient and outstanding-value vehicles has never been greater. Purchase a new GM product, and we stand behind it with a U.S. government-backed,1 comprehensive 100,000-Mile/5-Year Powertrain Limited Warranty.2Combined with Roadside Assistance and Courtesy Transportation Programs, it is the Best Coverage in America. As I said before, our GM dealerships are very much open for business, and banks and credit unions are lending and continue to offer some of the best rates available to qualified buyers. To find information about GM dealerships in your area, please visit

General Motors — For over 100 years, GM has fueled America’s passion for the automobile. Propelled by the spirit and commitment of our people, we will become the New GM, a company that makes Americans proud, and one that can compete successfully with anyone in the world. All of us at GM are confident that we will emerge a leaner, stronger company for you, offering the most compelling vehicles possible from our Chevrolet, Buick, GMC and Cadillac brands.

Thank you for your interest in our GM vehicles. As we move forward, I invite you to stay up to date on our promising new future by visiting


Troy A. Clarke

Group Vice President

President, GM North America
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2 of 20 comments
  • Bjcpdx Bjcpdx on Jun 05, 2009
    "For over 100 years, GM has fueled America's passion for the automobile." Well, if that were true, we wouldn't be having this conversation. They fueled it for maybe 60 years, at best. The first 60.

  • Kurkosdr Kurkosdr on Jun 05, 2009

    @lw Zombies can stay active for ever, as long as there are enough people to take bites of flesh from. I really can't make up my mind about if the bloodletting to GM and Chrysler from the US government should continue, and for how long. Stop giving them cash to restructure, they 'll file the next day -> millions of lost jobs, plus the money they have already lended to them will be lost too. Keep giving them money, and they might caught up in an infinite circle of restructuring sucking more and more taxpayer money, and never turn a profit for decades, if ever. I certainly wouldn't want to be in Barrack's shoes right now.. PS: And I am not happy the talk about the Volt suddenly stopped

  • Charles I had one and loved it . Seated 7 people . Easy to park , great van
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  • Alan I would think Ford would beef up the drive line considering the torque increase, horse power isn't a factor here. I looked at a Harrop supercharger for my vehicle. Harrop offered two stages of performance. The first was a paltry 100hp to the wheels (12 000AUD)and the second was 250hp to the wheels ($20 000 (engine didn't rev harder so torque was significantly increased)). The Stage One had no drive line changes, but the Stage Two had drive line modifications. My vehicle weighs roughly the same as a full size pickup and the 400'ish hp I have is sufficient, I had little use for another 100 let alone 250hp. I couldn't see much difference in the actual supercharger setup other than a ratio change for the drive of the supercharger, so that extra $8 000 went into the drive line.
  • ToolGuy Question: F-150 FP700 ( Bronze or Black) supercharger kit is legal in 50 states, while the Mustang supercharger kit is banned in California -- why??
  • ToolGuy Last picture: Labeling the accelerator as "play" and the brake pedal as "pause" might be cute, but it feels wrong. It feels wrong because it is wrong, and it is wrong because Calculus.Sidebar: I have some in-laws who engage the accelerator and brake on a binary on/off all-in basis. So annoying as a passenger.Drive smoothly out there. 🙂