China Busts the Easy Credit Myth

Bertel Schmitt
by Bertel Schmitt

So it’s the evaporation of easy credit that caused carmageddon? Don’t tell that to the Chinese. China became the world’s largest car market (as of the first quarter of 2009) with the bulk of its people paying cash for their cars. Until 2004, getting a loan for a car was more or less unheard of in the Middle Kingdom. Even after 2004, one could only finance a maximum of 80 percent of the price, and it was a straight loan for a maximum term of 5 years. To this day, “residual value” is not part of the Chinese language. Interest rates were high, twice that of a mortgage on a home. About 16 percent of cars sales were on credit after the rules were relaxed in 2004. Did that number improve while the world went on a credit binge? No way: In 2008, the number of cars financed had dwindled to 8 percent. There have been attempts to increase that number as part of the government stimulus package, but to no avail. Consumer credit “traditionally hasn’t been the Chinese way,” says the Wall Street Journal. Quite the opposite:

China has one of the highest savings rates on the planet, on average around a quarter of disposable income. Not just the government, the whole nation sits on a huge pile of hoarded cash. Outgoing US Treasury Secretary Hank Paulson even fingered the conserving attitudes of the Chinese as the root of all evil: “In the years leading up to the crisis, super-abundant savings from fast-growing emerging nations such as China put downward pressure on yields and risk spread everywhere.” The Chinese ever so politely told him to get a grip.

Currently, some auto-finance companies operate in China, but their loans are expanding very slowly. China’s Chery wants to change that. They have set up an auto finance company in an alliance with a local regional bank, the first domestic carmaker to do so. “All Chery dealers will eventually be prepared to extend loans to car buyers,” Gasgoo writes in amazement that such an outlandish idea might some day become reality. Don’t bank on it.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • U mad scientist U mad scientist on May 29, 2009
    The Unites States is more of an immigrant nation than any other large nation. If what you said is true, and unless your are a native Indian, then you are a direct desendant of a self-selective borderline narcissistic group that moved to this land during the 18~20th century. Notice I didn't judge but only describe. If it makes people motivated to be productive, more power to them. - Crackpot ideals won two world wars, those who stayed in England didn't. High continuous output from geological isolation won those wars. Crackpot ideals tend to be less productive.
  • U mad scientist U mad scientist on May 29, 2009
    Metals have one magical property: limited quantity. Governments cannot “print” gold out of thin air to dilute your holding. With paper, all they need to do is add a bunch of zeroes to the end of the number. Sure, and with a car you can run into a cement wall and kill yourself, but you don't. A sure sign of a crackpot idea are when the idea's already been tried everywhere and got abandoned by everybody because it doesn't work. So my question for the few people who still advocate it: did you not get the memo on why it doesn't work, or do you think repeating the same steps will lead to different results this time?
  • MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
  • 3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.
  • Statikboy I see only old Preludes in red. And a concept in white.Pretty sure this is going to end up being simply a Civic coupe. Maybe a slightly shorter wheelbase or wider track than the sedan, but mechanically identical to the Civic in Touring and/or Si trims.
  • SCE to AUX With these items under the pros:[list][*]It's quick, though it seems to take the powertrain a second to get sorted when you go from cruising to tromping on it.[/*][*]The powertrain transitions are mostly smooth, though occasionally harsh.[/*][/list]I'd much rather go electric or pure ICE I hate herky-jerky hybrid drivetrains.The list of cons is pretty damning for a new vehicle. Who is buying these things?
  • Jrhurren Nissan is in a sad state of affairs. Even the Z mentioned, nice though it is, will get passed over 3 times by better vehicles in the category. And that’s pretty much the story of Nissan right now. Zero of their vehicles are competitive in the segment. The only people I know who drive them are company cars that were “take it or leave it”.
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