Ford Sued Over Insipid Marketing Tagline

Edward Niedermeyer
by Edward Niedermeyer

Ford apparently isn’t the only firm that “speaks car.” The ChiTrib reports that a Pennsylvania parts dealer is suing Ford for using the line “we speak car” in recent ads, claiming it has used the phrase for six years. Frank’s Auto Supply of Uniontown, PA uses as its website, and has used the trite neologism in advertising since June of 2003. The parts dealer is suing Ford in federal court, seeking unspecified damages and a ban on Ford’s use of the phrase. The upside to ripping off another marketing tagline? No one really misses the unoriginal ad when it gets pulled.

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  • Ctoan Ctoan on Mar 31, 2009

    As a resident of Pennsylvania, I'll confirm that Frank's Auto Supply has been using that tagline for 6 years, and also say that their ads are far more annoying than anything Ford could come up with, and, if I recall correctly, misogynistic to boot.

  • BlueBrat BlueBrat on Mar 31, 2009

    I never saw the Ford ads using this tagline, and also as a PA resident, never saw Frank's either. Their marketing isn't working now is it.

  • F8 F8 on Mar 31, 2009

    Now Honda makes kickass commercials. The Cog where a Euro Accord is being assembled by a Rube Goldberg-like method, the "Power of Dreams" ad, that diesel cartoon ad, the live commercial with skydivers spelling HONDA in free fall, the Civic musical road. "The power of dreams" is a great tagline as well. I can't remember any Ford commercial other than the one with that hot woman that says "You've got to put Mercury on your list".

  • Geeber Geeber on Mar 31, 2009
    BDB: BTW, isn’t the “HI!” in one of their new ads kind of ripped off from 1990s Chrysler anyway? Chrysler used the "Hi" tagline for the advertisements when the Dodge/Plymouth Neon was introduced in the mid-1990s.