By on March 20, 2009

Kroymans Corp of the Netherlands plans to file for bankruptcy and shame the General, reports Automotive News [sub]. GM’s importer for Cadillac, Corvette and Hummer in European Union markets will “transfer” the distribution business to GM, “a process it expected to complete by next year.” Har. Har. By the way, has everyone filed their taxes already? It’s best not to wait until the last minute with these things. Your money is urgently needed to allow the CTS sportwagon roam free in its natural environment.

Meanwhile, AN [sub] also says Daimler will drop $300m on its Alabama Mercedes plant. To “position ourselves for future products” say spokesfolks. As in not the R, M and GL classes they currently build at Vance. Investing in America’s luxury market? What’s in the weißbier? Oh right, recessions are the best time to invest. Because they don’t last forever. Maybe in 20 years Mercedes plans on making ads that boast of its patriotic employment of Americans during the Great Carpocalagasmalypse of 2008/09.

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10 Comments on “GM’s European Cadillac/Hummer/Vette Distributer Folds...”

  • avatar

    Visibility issues aside, that’s a nice looking wagon (in my opinion).

  • avatar

    I’m totally going to go get a Saab wagon and switch the badges to Cadillac.

  • avatar

    Wow, Kroymans is going down? So is GM going to just take over their facilities or whatever they have there, or are they going to have to completely start over? Seems like quite a mess, but even if GM sold nothing in Europe, it’s not like it would be an enormous loss just based on numbers.

  • avatar

    You don’t see many Cadillac hearses in red. And it’s missing the landau irons on the D-pillar.

  • avatar

    Johnster, it’s a sporty hearse but not very practical. CUV-based hearses can only hold caskets for small pets.

    By the way, I wonder if we’ll see Flex-based hearses once the supply of Lincoln Town Cars and Cadillac DTS’s ends. I’d rather take my last ride in a Flex than in a Suburban.

  • avatar
    John Horner

    GM owns Opel and Saab. Why the h*** did they introduce the Cadillac and Chevy brands to Europe so late in the game?

  • avatar
    A is A

    but even if GM sold nothing in Europe

    They sold (almost) nothing.

    I live in Europe. There´s a (very) small Cadillac/Hummer/Corvette dealer at 20km, in the most expensive part of the city where I live.

    I am an avid car spotter. I need months to spot a Cadillac/Hummer/Corvette.

    Years ago GM sold those cars (and the Oldsmobile Alero, sold as Chevrolet Alero) through Opel dealers. I can not understand why they choose to create a new newtwork of diminutive exclusive dealers.

  • avatar

    @John Horner:

    Because it didn’t make sense to do so earlier. And it didn’t make much sense afterwards, anyway.
    The Chevrolets selling well in Europe were formerly know under the name of Daewoo.
    Cadillac is an American icon. In Europe, the brand was, is and will always be in a niche the size of Coney Island – if you imagine the surface of the U.S.A. as the whole European market. Europeans just don’t dig the brand – except for the Swiss, maybe. I think you’ll find more Cadillacs in Switzerland than in the rest of Europe.
    With Saab it is just the other way round. The boys in Detroit just didn’t understand that brand. They bought it like an exotic animal you want for a pet, and then wondered why it wouldn’t want to grow.

    It was a strange idea to “invent” the Cadillac BLS – which is nothing but a redesigned Saab 9-3 and doesn’t sell anywhere. The money would have been well invested into a better Saab marketing – or whatever. It’s just one more example of GM’s nonsensical strategies.

  • avatar


    IN 2008, Cadillac sold 4600 units Europe-wide. They registered (not necessarily sold) 1,294 BLS Wagons.

    They were talking smack about 100k in ’07. No, seriously.

  • avatar

    This experiment has form. My wife was smitten by the STS in ’99 when it was offered here in RHD. She especially loved the “oh fugg” (I think thats what she said) feeling when she floored it – she was driving an S40 at the time.

    Luckily we avoided the caddy, but unfortunately bought a V70 and were subsequently ripped off by Volvo for 5 years.

    Fast forward to today and I live 2 miles from a Hummer/Cadillac/Vette dealership. Its not a large dealer but obviously didn’t shift enough of them so started selling used Jaguars from a related dealership across town as well, to keep busy one assumes.

    The Escalade in there has remained unsold since last may, the yellow vette probably even longer. There are a few BLSs around but I have more chance of spotting Elvis in Tesco that someone driving a Hummer. Why bother when an X-5/6 can be had for similar money when 12 months old and is capable of cornering.

    Although owning an X-5/6 singles you out as being a tw…

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