Lincoln's New Design Language Revealed

Robert Farago
by Robert Farago

Just kidding. It’s a safety car thingie used to test collision avoidance without having to repair hundreds of rear bumpers. Although that would certainly give a bunch of Ford’s idled UAW workers something constructive to do. You do know I mean the car on the right, yes? Good. Quick! What’s the name of the one on the left, MKS, MKZ, MKT, MKWTF, MKLOL or MKF? Other than that, I got nothing. Hat-wearing Detroit News cheerleader Scott Burgess, on the other hand, has a whole article on FoMoCo’s new, automatic, stop-you-from-crashing-into-shit-when-you-get-old-enough-to-mistake-a-blinged-out-Fusion-for-a-genuine-luxury-car technology. And a video! The fact that we’ve already seen this techno-geekfest via Volvo seems to have slipped his mind. That’s understandable. Volvo has fallen off just about everybody’s radar these days. Still, its sad to see The Blue Oval Boys usurp the Swedes’ unique selling point for a car as sad as the MK… wait, don’t tell me…

Robert Farago
Robert Farago

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  • Thetopdog Thetopdog on Feb 08, 2009

    Jack Baruth : I know that study has been referenced ad nauseam, but who really believes 1/2 the B.S. marketers say anyway? If somebody likes a Legend or an Integra enough to remember the car's name, it's not that difficult to figure out where to buy one if you're serious. I mean, isn't a car the 2nd biggest expense of a person's life? And you're telling me the average person that might want to buy a Legend can't be bothered to figure out where to get one? Especially in the year 2009 when all a person has to do is type the words "Legend+car" into google? At least the words "Legend" and "Integra" resonated with people, these days neither "TSX, TL, RL, MDX, RDX NOR Acura" mean very much to anybody I agree with you on the LS/Camry thing though, the resemblance is ridiculous and embarrassing.

  • Flashpoint Flashpoint on Feb 08, 2009

    K.amm regardless what you said... No one can discount the image that rap music bestows on vehicles. In Top Gear's review of the Escalade they even mentioned it. And as for the ghetto, I probably have more money than you'll ever see even in retirement.

  • Fincar1 Fincar1 on Feb 08, 2009

    Names used to mean something and still do in some cases. Nobody says "I have a Chevrolet Corvette", do they? It sounds redundant. Thunderbird, otoh, like Cutlass was hung on so many different kinds of cars that it became useless. I thought Mustang would go the same way until the 05-09 generation, or maybe the one before. I don't suppose anyone will ever again name a car Cimarron or Aztek. Citation...that reminds me, three of the Edsel series names were reused; that, Ranger, and Pacer.

  • BlueBrat BlueBrat on Feb 08, 2009

    Both Lincoln & Cadillac have retarded vehicle designations. Can't call them names, that would insult the letters. Though I do find it funny that both companies have a real name for their full-sized SUV.