Bob Lutz's Maximum Holiday Reading List


Maximum Executive Bob Lutz is spreading the Christm, excuse me, Holiday cheer over at the GM Fastlane blog today. You see, Lutz is troubled by the amount of attention that his firm has attracted since going on the holiday handout dole. Yes, “the sheer volume of words written about the auto industry in the past month or two is enough to fill the Library of Congress (Yes, I’m employing irony),” writes Lutz, or some well-paid ghostwriter. “Some of the material generated has been ill-informed and off the mark. Some have used the same old and outdated anti-Detroit rhetoric and bias we’ve been seeing for years,” continues the man of maximum. And so, Lutz suggests a steady diet of Detroit appologia from the pantheon of bailout-backing pundits. Specifically…
- The Washington Post
Perceptions of Detroit Are Miles From Reality
By Warren Brown - The New York Times
Left and Right, Piling on
By William Kristol - The Wall Street Journal
The Bailout That Won’t
By Holman W. Jenkins - The Washington Post
A Bridge for the Carmakers
By Jeffrey D. Sachs
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GM stock at under $3, bonds at 15 cents on the dollar. Mr. Lutz is a bit confused about GM's prospects. C11 in March, Wagoner knows it, Lutz knows it. Surprisingly he didn't cite any articles from the Detroit Free Press. They have been giving GM the journalistic equivalent of a blowjob every day for weeks.
Janesville closed today. 90 years of production, and 1,200 out of work. Congrat's Lutz.
I recommend "On a Clear Day you Can See General Motors" by John Z. DeLorean, published 1979. Lutz might do well to reflect on it.
There's also "The Decline and Fall of the American Automobile Industry" by Brock Yates. Picked it up from the local library, almost 30 years old and still on the mark. Substitute "SUVs" for "large cars" and it reads, well, like a TTAC Deathwatch. http://www.amazon.com/Decline-Fall-American-Automobile-Industry/dp/0880150041