Tiger Uncaged

tiger uncaged

Tom Krisher with the AP reports that Tiger Woods and Buick are making their rumored divorce official. The $7m/year endorsement deal was supposed to end sometime next year, but both sides have agreed that enough is enough. GM is looking to save pennies wherever it can, and it seems that the Buick-Tiger tie-up did more to raise Tiger’s already high profile than it did to actually sell Buicks. GM is cutting back high profile advertising everywhere including announcing that it would skip television advertising around the Super Bowl, the Oscars and the Emmys. No matter, does anyone watch those last two anymore? Woods’ stated reason for ripping the Buick logo off his golf bag is to “gain more time”. But time for what? Woods has been off the golf course recovering from knee surgery since right after winning the US Open, and doesn’t expect to play again until next spring. The better explanation: Woods doesn’t want his brand tarnished any more by the associated with GM than it already has been. Can you imagine the razzing he has been taking in the locker room? Then again, maybe the wife just couldn’t stand being seen in a Buick anymore.

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4 of 20 comments
  • Jnik Jnik on Nov 24, 2008

    Whoa! Definitely NOT Buick material!

  • AG AG on Nov 24, 2008

    I'm assuming that Buick is still popular with the middle-aged country club set. That being said, the Cablinasian doesn't seem in need of more cars. Besides, Nike still owns the rest of his body.

  • Alex Nigro Alex Nigro on Nov 25, 2008

    I guess the "gain more time" hooey involves pimping more EA Sports golf games...

  • ZoomZoom ZoomZoom on Nov 25, 2008
    John Horner: "...maybe the wife just couldn’t stand being seen in a Buick anymore." Any man who's half alive already understands that the lady is the boss! "I’m still going with his wife Elin Nordegren putting her foot down. She just doesn’t have that Buick look..." jnik: "Whoa! Definitely NOT Buick material!" Indeed not. I would go so far as to say "Definitely not GM material!"