New Teaser Video for BMWPerformance 3-Series

Robert Farago
by Robert Farago
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4 of 6 comments
  • Mullholland Mullholland on Nov 12, 2008

    And I thought Pontiac built excitement!

  • Speedlaw Speedlaw on Nov 12, 2008

    BMW has a very simple marketing deal. Base car is slightly decontented, and underpowered. Bulletproof, but a bit slow. Sport version available for a bit less than the next step up so the enthusiast can still get a fix. Next step up is the bigger engine (330 or 335). You can still select a "sport version" if you know what you are doing, otherwise those who just want "more" don't get jostled on bad roads. Lastly, there's the "not quite an //M" version. This is normally the big engined sport package'd car. My "Not Quite" 3-er has the little ///M on the wheels. Today I parked next to a late model 550i. He too had little ///M's on his wheels. Both of us had the "most sporty but not //M version". Then, late in production, will come the ZHP or such, which will have a magikal 10 extra HP or so or and a slightly harder ride. It will also cost a premium over the "normal" not quite the ///M, but not so much as to crowd the real ///M. clockwork.

  • JJ JJ on Nov 13, 2008
    328 model (assuming USA model) If it's an EU model it could be a 325, 330, 325d or 330d. On a side note, I think this "performance line" isn't the best of ideas from a brand image point of view since they already have the M-packages. On another side note. I've read a review in the Netherlands of a 125i coupe that was equipped with most of the 'performance' options. The base price of that car is EUR 41200. The price of the car with the options was about EUR 72000. For a 125i...

  • RetardedSparks RetardedSparks on Nov 13, 2008

    Good observation speedlaw. Not sure if I detect a hint of sarcasm, but I wouldn't mock a product line that manages to arrange 25 or 30 vehicles from $33 - $110k, have something for almost everyone, and not cannibalize (much) or step on any toes. Now, what OTHER car companies could use a carefully crafted line-up like that - no gaps, no overlap, no duplication...?