New Teaser Video for BMWPerformance 3-Series
Published: November 12th, 2008
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"video_link": "https://www.youtube.com/embed/4Xgrm36eMU0",
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And I thought Pontiac built excitement!
BMW has a very simple marketing deal. Base car is slightly decontented, and underpowered. Bulletproof, but a bit slow. Sport version available for a bit less than the next step up so the enthusiast can still get a fix. Next step up is the bigger engine (330 or 335). You can still select a "sport version" if you know what you are doing, otherwise those who just want "more" don't get jostled on bad roads. Lastly, there's the "not quite an //M" version. This is normally the big engined sport package'd car. My "Not Quite" 3-er has the little ///M on the wheels. Today I parked next to a late model 550i. He too had little ///M's on his wheels. Both of us had the "most sporty but not //M version". Then, late in production, will come the ZHP or such, which will have a magikal 10 extra HP or so or and a slightly harder ride. It will also cost a premium over the "normal" not quite the ///M, but not so much as to crowd the real ///M. Germans....like clockwork.
Good observation speedlaw. Not sure if I detect a hint of sarcasm, but I wouldn't mock a product line that manages to arrange 25 or 30 vehicles from $33 - $110k, have something for almost everyone, and not cannibalize (much) or step on any toes. Now, what OTHER car companies could use a carefully crafted line-up like that - no gaps, no overlap, no duplication...?