Toyota September Sales Fall 32.3%

Justin Berkowitz
by Justin Berkowitz

Not even giants are impervious to the economy, tight credit, and lack of buyers. Toyota watched as its once mighty sales dropped 32.3 percent overall, with the Toyota brand falling 28.9 percent and Lexus down 33.4 percent compared to September 2007 (the latter two numbers were reported as adjusted sales stats). The Camry and Corolla both took 24 to 25 percent plunges, falling by 11k and 8k units respectively. The Yaris was approximately consistent at 5,700 units sold compared to 5,900 last September. The fuel-sipping media darling Prius dropped some 13 percent to 10,873 sales this month. As for Lexus, everything was down by double digit percentage points. The cash-cow ES350 (that’s the fancy Camry) was down a whopping 37 percent; the pathetic SC430 moved a laughable 129 units. On the truck side, business was worse. The Tundra died on the lots, with sales falling 60 percent. The crucial RAV-4 was down 28 percent, and the Highlander dropped a similar 30 percent. The only real good news: the Sienna stayed oddly consistent at just under 10k units this month, and the Sequoia increased about 1k units (for a still tiny total of 2,030). All of the Scions were also down by significant margins.

Justin Berkowitz
Justin Berkowitz

Immensely bored law student. I've also got 3 dogs.

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4 of 22 comments
  • Raskolnikov Raskolnikov on Oct 01, 2008

    Shocking..because here in Indianapolis dealers have been offering $15000 off MSRP for the Tundra. For the cash is the time to get a truck.

  • Golden2husky Golden2husky on Oct 01, 2008
    What 63CorvairSpyder meant to say was: “Redneck America will never drive Toyota pickups when they can buy a Chevy, Ford or Dodge for half price.”... Funny, but "redneck" America didn't buy the Toyota pickup in numbers that were anywhere near the domestics even when there was normal pricing. And that's only considering the current product, let alone the past ones... Pickup buyers are the most loyal sheep there are, even more so than the Camcord flock. And, like it or not, the domestics do a good job with pickups.
  • Anonymous Anonymous on Oct 01, 2008

    Dealers are always a problem. I tried to buy a Tundra and after getting the price down some 11K off MSRP for a Tundra they kept quoting me monthly payments at 20% interest rate. I was so pissed they kept focusing on the monthly payment I walked out and decided not to buy it. the next dealer I went to tried to tell me to pay MSRP for the Tundra. I told them the $5500 rebate on it and they dropped it to a few thousand. What a joke, I kept negotiating and they wanted the rebate. I said then give me 0% financing like the ad. They came back, again monthly payments added up to some 18% interest rate. I said go fuck yourself and walked out. They followed me like vultures out the door. I got calls from them again and again to come back. Then they said you probably can't afford it. I said, well at you're rates no one will. Greedy dealers are hurting and of course are getting dirtier and dirtier to their own detriment.

  • Joeaverage Joeaverage on Oct 03, 2008

    There are alot of redneck Tacoma 4x4 drivers around this small TN town. Not so many Nissan truck drivers but still alot of them too. The story I've heard is a mid-szied truck is alot easier to navigate down a trail to your favorit hunting place. No, they don't drive right to the tree stand but getting closer helps.