Nissan September Sales Down 38.4%
by
Richard Chen
Published: October 1st, 2008
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Nissan’s hefty summer incentives were no match for September’s carnage, with division sales down 38.4%. The Rogue was the only vehicle in positive territory with 5,504 sold, only because very few of them slipped off the boat and onto sales lots one year ago. Everything else was down well into double-digit percent territory: Versa down 12 percent, Sentra down 34 percent, Altima down 42 percent, the new Maxima down 19 percent. The truck side saw horrendous drops with most products in the minus 60 to 80 percent territory. Infiniti fared hardly better, -24%, with the shine off the G37 coupe (down 55 percent) and the new FX (down 15 percent). Godzilla watch: 341 GT-R’s this month, 1052 YTD.
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Another month like September and Nissan will be handing out pink slips. Locally, the Titans and Frontier crew cabs are stacking up in the dealer overflow lots. That's costing someone some money.
A Nissan dealership here just went belly up. They are auctioning off their equipment in the near future.
Where is "here", NickR? I was at Elk Grove (Sacramento, CA) Nissan/Infiniti just the other day for an oil change and it was dead, dead, dead. No lookee-loos. The whole auto mall was a ghost town. I counted 7 Altima hybrids---6 strippers and 1 loaded; tons of Sentras, G's and FX's. I'd love a new car but I love not having a payment even more.
Buying a car right now, used or new, is so far off my radar screen it's sad. I'd love a new ride, but I need cash more.