New HUMMER H3T Billed as "The Most Versatile HUMMER Ever"

Robert Farago
by Robert Farago

Well, if THAT doesn’t inspire your inner snark, nothing will. Brandweek reports that the HUMMER FOR SALE brand is proceeding with its launch plans for the new H3T with a new TV ad that hit the waves (cable? fiber? net?) last night. The ad by “Creative, via Modernista, Boston, shows a group of buff young men driving an H3T across a mountain range onto a rocky beach where they unload a motorcycle, a surfboard, a hang glider and fishing gear. The spot reveals all of them using the gear for outdoor activities. It uses the same tag, ‘Welcome to the Open,’ which was introduced by Hummer in May for the H3 campaign and for the whole brand” Yeah, that’ll work. ‘Cause gay men love HUMMER. No, wait. That’s not it. “The H3T buyer tends to be more active as well as more family oriented,” according to Hummer rep Nick Richards. “The buyer is looking for even more room than an H3 provides.” And that ain’t sayin’ much. Richards reckons that HUMMER counterparts, including the Dodge Ram and the Ford F-150, give the H3T a “fresh in the market” appeal. Whatever that means.

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4 of 26 comments
  • 26theone 26theone on Oct 02, 2008

    Hey it looks better than the frontier, tacoma, colorado, or ranger in my opinion. If you want a midsize truck I think its a good looking choice.

  • Sean362880 Sean362880 on Oct 02, 2008

    Maybe if it had a useful bed...5 feet isn't enough to justify it as a truck. If you wanted a pickup, you'd have to be pretty insecure in your manhood to get this instead of a Tacoma/Frontier/Ranger. Or if you really wanted to go off-road, what's the matter with a Wrangler?

  • Ts2323 Ts2323 on Jan 23, 2009

    I love the H3T and think the ad rocks. I also think the hatchback thing is cool - humveeish. Anybody know what the hatchback accessory costs? I'm test driving one this week and will buy unless it doesn't drive like the H3. I own an H3 and love it - it turns on a dime. Blows away jeep for turning radius. If the H3T turning radius isn't as good as the H3, then I'll just buy another H3. It's my understanding that the guys in the Ads are pro "adventurers" or outdoor professionals... check out the other ads on the HUMMER site. ...I didn't get the impression these dudes were gay!

  • Ts2323 Ts2323 on Jan 23, 2009

    @Qwerty I've parked my H3 at plenty of trailheads and never had a problem (actually a lot of compliments and people asking about it). Now the H2 trailhead response might be different! ...but I would think the H3T would get a huge positive response just like my H3. ...I know I would would be checking it out.