GM Replaces Employee Pricing With… Zero Percent Financing

Robert Farago
by Robert Farago

Well, GM’s Employee Pricing for Everyone (except for GM workers in Michigan) deal is done. Whether or not the offers “pulled forward” sales that will make the winter look as bleak as Milton Keynes [UK] on a wet Tuesday afternoon is anyone’s guess. The impact of the GM’s ongoing cash-on-hoodlumism on its cash flow and brand equity is equally unquantifiable (though no prizes for guessing that one). But one thing we do know: GM’s replacing the Employee Pricing sale with zero percent financing on select models until 2020. I kid. It’s only six years (2014). “The longest loans are available on large sport-utility vehicles such as the GMC Yukon and Chevrolet Suburban, as well as the Pontiac Grand Prix sedan,” GM spokesman John McDonald told Bloomberg. “Alternatively, GM is offering up to $7,000 cash on some vehicles.” TTAC will report the full list of what’s what ASAP. Meanwhile, we suspect that the zero percent finance deals will require sterling credit, an FBI background check, a urine test, an oral examination and a home visit. But this will not be the focus of the ad campaigns. Obviously.

Robert Farago
Robert Farago

More by Robert Farago

Join the conversation
4 of 9 comments