Chrysler Blows Smoke Up Our You-Know-What Re: Project D

Robert Farago
by Robert Farago

You may remember project D: Chrysler’s plan to build something better than the world’s worst car for the mid-size segment. As it continues its campaign to replace the definition of the word gullible in Webster’s dictionary, Autobloggreen breathlessly reports that the fruit of Project D might be an electric vehicle! Tracing the story back to Automotive News [sub], it’s clear that this entirely theoretical car or cars might also run on unicorn farts. “Chrysler LLC will decide by late winter whether to partner with another automaker on its global mid-sized car platform, known as Project D, says CEO Bob Nardelli. Chrysler must decide whether to engineer the platform in-house and build vehicles at its own factories or work with another carmaker. The company has indicated it would prefer a partner. Chrysler said it has to decide ‘in three, four, five months,’ Nardelli said last week in an interview at Chrysler headquarters in suburban Detroit. ‘We have costed out the in-house version, and we’re still working with two or three platform providers.'” What’s the rush? Chrysler will be tango uniform long before any rubber can meet the rental car parking lot. Oh right, the alt power bit…

“He [Boot ‘Em Bob] said Chrysler is considering alternative powertrains for Project D cars… Powertrain options include an all-electric car and a Chevrolet Volt-style electric with an internal combustion engine that charges an electric motor.” And on this little bit of BS, a blog is born! “With all the talk as of late regarding a possible GM/Chrysler merger (as unlikely as that seems), along with the admission that Chrysler would prefer to have a partner for its next mid-sized sedan,” Autoblogggreen writes. “We wonder if the automaker has had talks with the General regarding platform sharing of the new Volt. Totally speculation, but interesting nonetheless, no?” As the South Africans say, “ja nie.”

Robert Farago
Robert Farago

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  • Menno Menno on Oct 14, 2008

    I was going to go ahead and say - KingElvis - they wouldn't have enough capacity at their ex-AMC (Eagle Premier) plant in Bramalea Ontario. Then I remembered the loverly sales figures of late. Yeah, they could do it. Maybe even do a four cylinder variant. The Global 2.4 can belt out 170 plus HP with the right tuning (see the nearest 2009 Hyundai Sonata if you don't believe me). Oh wait, Hyundai's gone on to the next gen version while Chrysler is stuck with the prior gen - and Mitsubishi hasn't even begun to use IT yet... never mind. Still, 165hp is "adequate".

  • Davey49 Davey49 on Oct 14, 2008

    Maybe Chrysler is smart enough to realize that a super awesome best car ever mid size wouldn't sell any better than the crappy ones they have now. KingElvis- can we call it the Plymouth Fury? Don't know how you plan on getting an $18900 price tag.

  • Wolfwagen Pennsylvania - Two long straights, 1 medium straight, 1 super short straight and a bunch of curves all on one end
  • Haze3 EV median weight is in the range of 4500-5500lbs, similar to the low end of full size pickup trucks and SUV's or typical mid-size PU's and SUV's. Obviously, EV Hummers and PU's are heavier but, on average, EV=PU or mid/full SUV is about right. EV's currently account for ~1% of the cars on the road. PU's account for 17% and SUV's count for over 40%. If we take out light SUV's, then call it 30% SUV or so. So, large-ish PU's and SUV's, together, account for ~50% of the US fleet vs 1% for EV's. As such, the fleet is ALREADY heavy. The problem is that EV's will be making the currently lighter 50% heavier, not that PU/SUV haven't already done most of the damage on avg mass.Sure, the issue is real but EV responsibility is not. If you want to get after heavies, that means getting after PU/SUV's (the current problem by 40-50x) first and foremost.
  • Redapple2 Telluride over Acadian (sic-tip cap-canada). 1 better car. 2 60 % us/can content vs 39 THIRTY NINE for an "American" car. 3 no UAW labor. Smart people drive Tellurides. Not so smart for the GMC. Dont support the Evil GM Vampire.!
  • Theflyersfan My dad had a 1998 C280 that was rock solid reliable until around 80,000 miles and then it wasn't. Corey might develop a slight right eyelid twitch right about now, but it started with a sunroof that leaked. And the water likely damaged some electric components because soon after the leaks developed, the sunroof stopped working. And then the electrical gremlins took hold. Displays that flickered at times, lights that sometimes decided illumination was for wimps so stayed home, and then the single wiper issue. That thing decided to eat motors. He loved that car but knew when to fold the hand. So he bought a lightly used, off lease E-class. Had that for less than two years before he was ready to leave it in South Philly, keys in the ignition, doors unlocked, and a "Take it please" sign on the windshield. He won't touch another Benz now.
  • Detlump A lot of people buy SUVs because they're easier to get in and out of. After decades of longer, lower, wider it was refreshing to have easier ingress/egress offered by an SUV.Ironically, the ease of getting in and out of my Highlander is very similar to my 56 Cadillac.
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