Autoblog Reader Spies New Lincoln MKT. Way-Hey!
October 22nd, 2008 12:32 PM
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More by Robert Farago
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Not sure how true this is, but an interesting anecdote nonetheless: I heard somewhere that Lincoln was using the “MK” naming system because it makes it more difficult to say, “I drive a Town Car/Continental/Navigator.” People presumably must place “Lincoln” in their answer. Just goes to show you how far the brand has fallen. I'm not for the new Lincoln naming system either; I feel it's further diluting the brand! Lincoln Marks of yore used to be personal luxury land yachts. It was Lincoln’s counterpart to the Eldorado. Of course, personal luxury coupes went out of favor, and Ford pulled the plug. These new MKS/MKX/MKT designations seem a (somewhat desperate) attempt to make any connection to the past. But the only thing a modern MKT shares with the Mark IIIs and IVs of yesterday is gross weight. That being said, I’m not too happy with Cadillac’s new naming direction either.
I was hoping for suicide doors.
Calling it the MeerKaT makes it easier to pronounce.